Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Media monitoring typically includes print, online, broadcast, and social media. A media monitoring...
In today's digital age, a company's reputation lives or dies on social media—influential information, whether true or false, spreads like wildfire. Imagine you’ve established your reputation, only to have it tarnished by negative press, social media backlash, or a...
We’d be remiss if we let World Radio Day slip by without giving it a quick shout out. If you ever had any doubts that radio is still a reliable, trusted, and effective means by which public relations professionals and advertisers can reach a ‘dialed in’ audience,...
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. In today’s world, media monitoring must include more than just print, extending to online, broadcast,...
PR pros of 2023 and beyond, need tools that will allow them to effectively evaluate the impact of their strategies, tailor their approach, and continuously improve their results. Media monitoring is such a tool. Intuitive media monitoring solutions allow you to...
The headline is misleading—we don’t think it’s an either/or, but a both/and situation. Media monitoring excels at uncovering mentions in traditional, broadcast, and online media. Many providers also offer social media subscriptions on their platform (like us). But if...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...
Within a couple of weeks of each other this summer, HBO and Amazon Prime released two highly anticipated fantasy TV shows: “House of the Dragon” and “The Lord of the Rings: The Rings of Power” respectively. Aside from being based on books (at least somewhat in the...
Infinite crisis possibilities loom on the horizon, threatening chaos, anxiety, and reputational harm. The consequences of delivering a delayed, incorrect, or tone-deaf response are costly. Your organization must prioritize responding in a timely and appropriate manner...
Media monitoring is an essential tool for PR pros. After all, how else are you going to keep track of what everyone is saying about you? Or uncover the results of your media relations efforts? Or detect a crisis before it hits? As useful as media monitoring is, it...