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Media Monitoring
It’s time to add podcasts to your media monitoring—here’s why

It’s time to add podcasts to your media monitoring—here’s why

Since we last wrote a podcast related article, the podcast industry has grown. In 2021, there were 34 million episodes, now there are 48 million. Last year, 75% of Americans were aware of podcasting, now 79% are. In fact, these days, more Americans listen to podcasts...

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