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Media Monitoring
What is media monitoring

What is media monitoring

PR pros of 2023 and beyond, need tools that will allow them to effectively evaluate the impact of their strategies, tailor their approach, and continuously improve their results. Media monitoring is such a tool.  Intuitive media monitoring solutions allow you to...

Sentiment and why it’s important for PR

Sentiment and why it’s important for PR

Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...

What’s the PR Buzz in Entertainment: Summer Reading List

What’s the PR Buzz in Entertainment: Summer Reading List

If you’re anything like the writer of this blog (hello!), your summer reading list is probably a mile high and only growing longer as new books with tantalizing covers and mouth-watering premises are released each month.   Since most of us don’t have access to a time...

What’s the PR Buzz in Entertainment: July 2022 Report

What’s the PR Buzz in Entertainment: July 2022 Report

Too much choice can be debilitating. Yet, every day we are provided with even more options for what to watch, listen to, play, and read. How do you decide where to spend your time? Our Media Insights Team at Agility did some of the heavy lifting for you. Using Agility...

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