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Earned Media
A PR strategy checklist to help you transform into a powerhouse

A PR strategy checklist to help you transform into a powerhouse

 PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value.   What follows is a...

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...

Be a Journalist’s Go-To: Agility Webinar Recap 

Be a Journalist’s Go-To: Agility Webinar Recap 

What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...

Top 10 Halloween PR and marketing campaigns

Top 10 Halloween PR and marketing campaigns

Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween   Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...

How to make your pitch stand out in a changing media landscape

How to make your pitch stand out in a changing media landscape

Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...

Sentiment and why it’s important for PR

Sentiment and why it’s important for PR

Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...

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