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Earned Media
The benefits of market research campaigns: Agility webinar recap

The benefits of market research campaigns: Agility webinar recap

In this month’s webinar, “Earn more earned media: Why your thought leadership campaigns must be market research-led”, Miles Clayton, founder of Agility PR in the UK (no relation to us), Miles broke down the mechanics of market research campaigns, which in his...

Modern newswires: Agility webinar recap

Modern newswires: Agility webinar recap

In this month’s free webinar, “The modern newswire: What it looks like, and how it fits into your PR strategy”, consultant Tom Clarke took attendees on a deep dive into newswires and how and most importantly why PR pros should incorporate them into their...

SEO and PR: Why It Matters and What You Need to Know

SEO and PR: Why It Matters and What You Need to Know

  Did you know that over 70% of all online experiences begin in a search engine, and over 90% of all searches take place on Google? This makes Google the most important customer acquisition platform in the world, according to Chris Dickey, owner of Purple Orange...

14 reasons why PR pros love the industry

14 reasons why PR pros love the industry

This Valentine’s Day, 14 PR pros answered the question: What do you love about PR? Here’s what they had to say. I love the fact that PR brings challenges each and every day. It’s never something that is going to get monotonous or boring and PR is an industry where...

Is radio part of your PR strategy?

Is radio part of your PR strategy?

We’d be remiss if we let World Radio Day slip by without giving it a quick shout out. If you ever had any doubts that radio is still a reliable, trusted, and effective means by which public relations professionals and advertisers can reach a ‘dialed in’ audience,...

A PR strategy checklist to help you transform into a powerhouse

A PR strategy checklist to help you transform into a powerhouse

 PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value.   What follows is a...

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

PR in 2022: Top tips from the Agility webinar and PR Profiles guests

The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...

Be a Journalist’s Go-To: Agility Webinar Recap 

Be a Journalist’s Go-To: Agility Webinar Recap 

What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...

Top 10 Halloween PR and marketing campaigns

Top 10 Halloween PR and marketing campaigns

Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween   Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...

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