PR is essential. It builds brands, it generates trust, and it even drives revenue. You know it. We know it. But unfortunately, not everyone else does. It’s up to you to convince the doubters that PR matters—and that it has real business value. What follows is a...
PR in 2022: Top tips from the Agility webinar and PR Profiles guests
The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...
How to run a successful earned media campaign, according to Santa Claus
We wanted to get in the holiday spirit for our last post of 2022 (the blog will be back January 5 with the first PR Profiles episode of 2023) and what better way to do so than with Father Christmas himself? Believe it or not, Ol’ Saint Nick has a few PR tricks up his...
Be a Journalist’s Go-To: Agility Webinar Recap
What does successful media relations look like to you? We all wish we had journalists lined up to publish our most recent newsworthy story, but unfortunately, that’s not how this whole PR thing works. Luckily, Nicole Rodrigues joined us for this month’s webinar: “Be a...
4 Tips for Optimizing Your Email Distributions
Media databases with integrated email distribution tools are extraordinarily helpful as they allow PR pros to build targeted lists and send personalized pitches quickly and easily. For some insider tips on setting up your email distribution to appeal to the right...
Top 10 Halloween PR and marketing campaigns
Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...
How to make your pitch stand out in a changing media landscape
Agility webinar recap It’s a familiar scenario: your boss or client comes up to you and says that the company has a big announcement and they want lots of coverage in top tier media. But you, a seasoned PR pro, know that while this announcement is noteworthy it’s not...
Sentiment and why it’s important for PR
Sentiment (or tone) measures how a person, group, organization, or issue is portrayed in the media. It is normally categorized as positive, negative, or neutral with varying degrees of positive and negative. Media monitoring and social listening tools will often...
September Webinar Recap: Cracking Broadcast—Pitching Secrets for Getting Your Clients on TV
“When coming up with a title, I thought ‘cracking broadcast’, because that's what it feels like,” says Julie Loffredi, award-winning journalist and Head of Content at Broadry in the opening of her webinar for Agility. “Once you crack it, the opportunities keep coming,...
Integrated marketing and communications for PR pros: Agility webinar recap
Anika Jackson started out in marketing long before she got into public relations. “I don’t think I made the connection between the two because I worked with them in silos,” says Anika, in her intro to the August webinar for Agility, “A Successful Union: Integrated...
PR Profiles, Episode 14: A Conversation with Lindsey Groepper, President of BLASTmedia
PR needs a seat at the table—but it won’t happen so long as the C-suite views PR as a luxury and not a necessity. This idea has been a prominent theme over the past thirteen months of PR Profiles, and it came up once again in Episode 14 with guest Lindsey Groepper,...
7 lessons I’ve learned from a decade of pitching journalists that will boost your results
Did you know that an average media reporter receives five pitches per day, but crafts only up to five publications per week? Only 25% of the stories written by journalists come from pitches. That’s why you need to work out some winning approaches to slip your content...