Are you looking to take your business to the next level in 2023? Well, you've come to the right place. Social media has become an essential part of any marketing strategy, and if you're not using it effectively, you're missing out on a huge opportunity to build brand...
In this month’s free webinar, Mike Atkinson, an account director at Sage Communications, walked attendees through tips for building long-term, mutually beneficial media relationships that will help PR pros stand out from the crowd and earn more coverage. Why media...
The year is rolling merrily along, and Bulldog Reporter traffic is in high gear as we get closer to summer. A few news and research reports made it into our top echelon of posts in April---including a new survey tracking Gen Z brand preferences and spending trends,...
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...
In today's fast-paced world, it's easy to get caught up in short-term goals, fast results, and quick fixes. However, when it comes to public relations, this doesn’t work. While first impressions are still important, taking a long-term approach can be much more...
As the March winds blew the chilly weather out to make way for Spring, Bulldog Reporter rode the wind’s momentum to another stellar month of high traffic and new communications insights. It was our contributing writers that led the way last month, opining on a variety...
We have seen ample evidence as to why you should unite your PR and marketing goals, but relationships should be formed and nurtured across other departments, such as HR. Combining the efforts of PR and HR will bolster your company's standing in the community, provide...
Today, brands collect various types of consumer data to help them make more informed decisions. However, several cases of data leaks and breaches from multiple companies in the past have made consumers wary about trusting brands with their data. Additionally, most...
It’s well documented that men hold most C-suite positions at PR agencies. Some estimates topping nearly 80 percent. In an industry that is predominantly women, this makes the gap between men and women especially pronounced. The current landscape of public relations...
Did you know that over 70% of all online experiences begin in a search engine, and over 90% of all searches take place on Google? This makes Google the most important customer acquisition platform in the world, according to Chris Dickey, owner of Purple Orange...
This Valentine’s Day, 14 PR pros answered the question: What do you love about PR? Here’s what they had to say. I love the fact that PR brings challenges each and every day. It’s never something that is going to get monotonous or boring and PR is an industry where...
We kicked off our 2023 webinar season with our annual PR trends panel. This year, we were lucky enough to have three industry professionals, representing agency and in-house, North America and the UK, join us for: “PR in 2023: 3 pros break down the need-to-know trends...