We kicked off our 2023 webinar season with our annual PR trends panel. This year, we were lucky enough to have three industry professionals, representing agency and in-house, North America and the UK, join us for: “PR in 2023: 3 pros break down the need-to-know trends...
People buy from people, and this applies to B2B as well. Numbers, infographics, and automation are all critical aspects of brand promotions, but they do not outweigh the actual “human touch” in promotion initiatives. During promotions, marketing teams often perform...
Even though disinformation, defined as deliberately misleading news or information, costs companies millions of dollars a year and has significant consequences for society, few companies are investing resources and helping educate their employees about it. In the...
The first couple weeks of January are a time of reflection, but they’re also an opportunity to look ahead and think about how you'll apply the lessons learned from the previous year. To get you started, we’ve curated some of the top tips from our 2022 webinar and...
In March of last year, we launched Agility Blog to bring you even more insights and learnings about PR and the technology solutions that help support this vibrant and dynamic industry. From media monitoring to pitching broadcast to writing a press release, here are...
This article was published with permission and originally appeared on michellegarrett.com on November 29, 2022. As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to...
Email marketing is a powerful tool for your agency. You can use it to get in front of new potential leads or to drive improved results for your existing clients. However, there’s so much information out there when it comes to email marketing that it can be hard to...
In the past, brands survived as faceless entities whose sole focus was pushing out products to consumers. However, the modern business environment has gradually transitioned to a new order where consumers want a human touch in brands. The Covid-19 pandemic further...
Old and new wickedly creative PR and marketing campaigns to spook inspiration within you this Halloween Halloween is the time of year to overdo the fake blood (or glitter), play a trick on the neighbors, plop your unwilling pet into a costume, and indulge in mini...
Share of voice (SOV) measures the total amount of brand-generated coverage (could be advertising, marketing, or earned media mentions) versus the total amount of competitor-generated coverage. This measurement can be used to determine the effectiveness of your PR and...
Fall has arrived, and with it a nice boost in Bulldog Reporter traffic on the heels of the summer slowdown. With September being one of our most popular months, we brought our A game, piling up some of our biggest readership numbers of the year. Leading the pack were...
As a startup founder, you have a lot on your plate. You're not just building the product and getting it to market; you're working on customer support, fundraising, pitching investors, communicating with partners and vendors, managing employees—the list goes on. With...