Media Monitoring, Benchmarking, and Reaching Your Goals
IMPROVE YOUR MEDIA COVERAGE WITH BENCHMARKING
“Without benchmarks, your metrics are meaningless.”
– Katie Paine, President and CEO, Paine Publishing
Has your organization been measuring its data? How do you know which metrics are important? What are your business objectives, and how can benchmarking help?
In addition to covering the history of benchmarking and the importance of implementing the practice in day-to-day business operations, Agility PR Solutions’ latest whitepaper—Media Monitoring, Benchmarking, and Reaching Your Goals—will:
- Cover the types of metrics you can use to benchmark your media outreach efforts;
- Outline the importance of using different metrics to benchmark social media;
- Provide you with an easy-to-use checklist to help your organization prepare for benchmarking.
Media Monitoring Benchmarking Report
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