PRESS RELEASE ANATOMY

What makes a press release a press release?

Regardless of their purpose—breaking news, product launch, new hires—most press releases follow a similar format.  

To get started writing your own, you’ll want to have a solid understanding of all the elements that go into a proper press release.  

Dive into this guide to find: 

• The big question you need to ask yourself before you begin 
• A breakdown of all the major components of a press release 
• The six steps to follow when crafting your press release 
• A free template for creating your next release 
• Tips and tricks for pulling it all together 

Once your foundations are solid, you’ll be able to modify the format to write a press release for any occasion. Plus, you’ll be ready to move on to the next step: distributing your press release via newswire. 

So… Are you ready to begin? 

Bonus: Find a free press release template inside! 

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