Stop, Drop, and Monitor
A GUIDE TO EFFECTIVELY USING MEDIA MONITORING DURING A CRISIS
You need to be agile during a crisis. So does your media monitoring
As essential as it is to control the narrative during a crisis, it’s even more important to take a beat and listen first. Monitoring what’s being said during a turbulent time will help you develop the response needed to address the crisis, grow as a brand, and turn whatever you’re facing into an opportunity to better serve your audience.
So when a crisis strikes, this guide helps you to stay cool by walking you through the 5 steps needed to use media monitoring effectively:
- Get all the facts
- Revisit your setup
- Pay close attention to social
- Track journalists covering the crisis
- Watch other players’ responses
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