Stop, Drop, and Monitor

You need to be agile during a crisis. So does your media monitoring

As essential as it is to control the narrative during a crisis, it’s even more important to take a beat and listen first. Monitoring what’s being said during a turbulent time will help you develop the response needed to address the crisis, grow as a brand, and turn whatever you’re facing into an opportunity to better serve your audience.

So when a crisis strikes, this guide helps you to stay cool by walking you through the 5 steps needed to use media monitoring effectively:

1. Get all the facts
2. Revisit your setup
3. Pay close attention to social
4. Track journalists covering the crisis
5. Watch other players’ responses

Download the guide now!