Has PR lost its way?
Word on the street and in the boardroom is that this once mighty and honorable profession may have outlasted its usefulness.
According to the third annual JOTW Communications Survey*, the top challenge among communications professionals in 2020 was proving value and demonstrating ROI—closely followed by the executive team not understanding comms!
Those are some big challenges for PR professionals to navigate. But as you know and we know, PR is essential and needs to be restored to its rightful place—the executive boardroom.
Which is why we put together what we’ve humbly called The Amazing, Incredible, Invincible PR Strategy Checklist.
The checklist breaks down the three equally important stages of the communications lifecycle and provides tools and tactics to help you become a PR powerhouse.
* 2020 JOTW Communications Survey