Six communications professionals and content creators selected to share their perspectives before, during and after PRSA’s annual conference NEW YORK, Aug. 20, 2026 — PRSA today announced the selection of six communications professionals and content creators for the...
PR Agency News
MCP-Enabled Product Intelligence Is Here and Manufacturing Executives Are Betting on PLM to Deliver
400 Leaders Rank PLM #1 System for AI Agents to Access Through MCP and #1 Source of Data for AI Actions Redwood City, CA – August 20, 2026 – Propel, creator of the first product value management (PVM) platform to transform how manufacturers develop, launch, and...
Zapwater Communications Named U.S. Communications Agency of Record for Beverly Hills Conference & Visitors Bureau
CHICAGO, IL (August 20, 2026) – Zapwater Communications, an award-winning integrated communications agency specializing in travel, tourism, hospitality and luxury lifestyle brands, has been named the U.S. agency of record for the Beverly Hills Conference &...
Sitecore Achieves ISO/ IEC 42001:2023 Certification for Its Artificial Intelligence Management System
Certification recognizes Sitecore’s framework for managing AI risks, responsibilities, and governance. SALEM, NEW HAMPSHIRE – August 19, 2026 — Today, Sitecore (Sitecore U.S.A. Inc.) announced that it has achieved certification for ISO/ IEC 42001:2023 – the world’s...
PRSA Announces Winners of Inaugural Emerging Professionals Awards
Eight rising communications professionals recognized for innovation, ethical practice and meaningful impact NEW YORK, Aug. 18, 2026 — PRSA today announced the eight winners of its inaugural Emerging Professionals Awards, a new national recognition honoring...
10Fold Research Finds B2B Marketing Leaders Measure More Than Ever, But Still Struggle to Prove Business Impact
Only 35% of marketing leaders have fully integrated reporting More than half of B2B marketing and communications leaders now measure AI search visibility or brand citations in AI-generated content 58% of respondents include an AI search or large language model...
When Google Isn’t Enough: Moburst Unveils Answerburst, a New Sub-Brand Led by Co-Founder Lior Eldan, to Win the AI Search War
The proprietary answer engine optimization (AEO) practice marks the first time a Moburst founder has stepped out of the boardroom to run a standalone unit, signaling how central AI search has become to the agency's future NEW YORK – August 17, 2026 – Thirteen years...
Burson Hires Veteran Leader as Chief People Officer in the Americas
New York (Monday, August 17, 2026) — Burson, the global communications leader purpose-built to create value for clients through reputation, today announced the hire of Molly Roenna as the Americas Chief People Officer, effective immediately. Roenna joins Burson...
GO PR Marks Major Portfolio Expansion, Strengthening Northeast Presence, Building On Michigan Expertise and Broadening Caribbean Footprint
The Award-Winning Hospitality PR Firm’s Distinguished Roster Now Includes Andaz’s First Caribbean Island Resort and St. Lucia’s Billion-Dollar Wellness Destination A'ila Resorts, Alongside JW Marriott’s Very First Detroit Debut and Several Design-Forward Boutique...
The Pollack Group Launches New Monthly Brand Visibility Index to Track How Brands Show Up in AI, Providing Valuable Insights for Marketers
With consumers increasingly turning to AI platforms for search and discovery, Generative Engine Optimization (GEO) is becoming an essential marketing and visibility component for brands The agency’s first report, powered by its Sited GEO solution, analyzes national...
Ruder Finn Shifts to Custom LLM Model for its New Website
As a communications agency with a tech-first mindset, this move makes Ruder Finn among the first in the industry to make an LLM its primary interface New York – 08/13/2026 — Ruder Finn, a global communications agency known for pioneering what’s next, today announced...
Burson Acquires Cognitive AI Company Limbik
Acquisition brings Decipher's predictive intelligence in-house, extending its lead in AI-native communications solutions New York (Wednesday, August 12, 2026) — Burson, the global communications agency purpose-built to create value for its clients through...