Partnership will expand Liferay’s visibility in Brazil and Colombia and reinforce its position in the digital experience market
Liferay, a global provider of digital experience platform (DXP) solutions, has selected Vianews to lead its public relations efforts in Brazil and Colombia. The partnership will focus on expanding Liferay’s visibility among technology and marketing audiences and strengthening its position as a leading provider of digital experience solutions.
The new account also expands Vianews’ portfolio of global technology clients, building on the agency’s expertise in developing communications strategies for companies operating across Latin America.
Founded in 2004 in California, Liferay operates in 20 countries and has 24 offices worldwide. The company’s Latin American headquarters are in Recife, Brazil, with additional offices in São Paulo, Santiago, Buenos Aires, Mexico City, Lima, and Bogotá. Liferay has more than 1,200 employees globally, including approximately 210 in Brazil.
Liferay’s flagship offering, Liferay DXP, helps organizations build and manage websites, intranets, customer portals, self-service platforms, and other digital experiences. The platform is designed to support a range of deployment models, including different cloud environments and on-premises infrastructure.
Liferay works with organizations across industries, with a strong presence in financial services, government, energy and utilities, and manufacturing.
“We’re excited to begin this partnership with Liferay, a company that has been helping organizations transform their digital experiences for more than two decades,” said Pedro Cadina, CEO of Vianews. “Our team brings deep experience in integrated communications across Latin America, and we look forward to helping Liferay strengthen its voice and connect with key audiences in Brazil and Colombia.”
The account will be led by Michelly Siqueira ([email protected]), with Samara Ignácio ([email protected]) overseeing day-to-day execution. Vianews’ PR program will include media relations, content development, and executive positioning.
About Liferay: Liferay is a global software company specializing in digital experience solutions that help organizations create complete and personalized experiences through its market-leading Liferay DXP platform. Founded in 2004 in California and rooted in open-source technology, the company has evolved into a multinational organization with a presence in 24 countries and a base of more than 1,200 global customers, including major global enterprises. Liferay prioritizes customer success and long-term technological innovation. This philosophy has led the company to be recognized for more than 14 consecutive years in the Gartner Magic Quadrant for Digital Experience Platforms (DXP).
In Latin America, Liferay has maintained an established presence for more than 15 years. Its office in Recife is the company’s largest location and its main global software engineering center, providing robust solutions for customer portals, intranets, and complex integration platforms.
About Vianews: Vianews is an integrated communications agency that develops creative and innovative solutions in Public Relations and Digital Marketing. With 40 years of experience across Latin America, the agency transforms brands and people through strategic initiatives focused on delivering strong results for its clients.
Ranked among the five best agencies in Brazil by PRovoke for two consecutive years and named “Agency of the Year” at the 2021 Jatobá Awards, Vianews has received four Lusophone Creativity Awards trophies, two Jatobá Awards trophies, and three Sabre Awards LATAM trophies. In addition, the agency has received two Certificates of Excellence for cases submitted to the Sabre Awards LATAM and eight Certificates of Excellence for cases submitted to the Jatobá Awards.