- Cavanaugh joins the Singapore office to support regional work across Corporate Reputation, Healthcare, and AI Strategies
- Through the agency’s ONE PRecious model, her focus will be on partnering with global and regional clients to translate complex innovation into impactful business outcomes.
SINGAPORE — September 3, 2026 — PRecious Communications, an award-winning regional integrated communications agency, today announced the appointment of Sarah Cavanaugh as Director, joining the Singapore office. In this strategic leadership role, Cavanaugh will drive initiatives focused on corporate reputation, healthcare innovation, and the integration of AI-driven communications strategies across Southeast Asia.
Sarah Cavanaugh
Operating under the agency’s “ONE PRecious” model, her focus is on partnering with global and regional brands to translate complex innovation into impactful business outcomes. PRecious utilizes a future-ready “Adaptive Communications” methodology, delivering outcome-driven campaigns that encompass strategic PR, AI-enhanced storytelling, crisis communications, and full-funnel digital marketing.
Having previously held senior leadership roles spanning corporate affairs and healthcare communications, Cavanaugh brings more than a decade of experience advising multinational corporations across the Asia Pacific region on corporate reputation, public affairs, stakeholder engagement and issues management. Her extensive portfolio includes strategic counsel for prominent global brands such as LinkedIn, AWS, Money20/20, Organon, Takeda, and Visa.
“Sarah’s appointment marks a significant milestone in our commitment to providing forward-thinking, strategic counsel,” said Lars Voedisch, Founder and Group CEO of PRecious Communications. “Her extensive experience in corporate reputation and healthcare, combined with her innovative approach to the evolving intersection of AI and communications, makes her an invaluable addition to our leadership team. We are thrilled to have her steer client initiatives and drive high-impact, measurable solutions for our clients in an increasingly complex landscape.”
Cavanaugh, who has been based in Singapore for the past seven years, is recognized for applying a human-centric lens to complex and highly regulated industries – a perspective rooted in her career experience as a public affairs consultant helping clients navigate the intersection of commercial and government priorities, with a focus on building understanding and trust among stakeholders. At PRecious, she is already playing a pivotal role in the agency’s internal AI transformation initiatives, leading workstreams dedicated to productivity and elevating the quality of client deliverables.
“I am delighted to join PRecious Communications, an agency that truly understands the balance between data-driven strategy and authentic storytelling,” said Sarah Cavanaugh, Director. “Our team represents a unique space to push the boundaries of how we advise clients on topics like AI visibility and strategic reputation. I look forward to working with the team to continue building out these capabilities and delivering value that is both meaningful and strategically grounded for our partners.”
About PRecious Communications
PRecious Communications is an award-winning multi-market integrated communications consultancy specialising in go-to-market strategies and data-driven storytelling across Southeast Asia. Operating an AI-first strategic advisory model, the agency has offices in Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, alongside partners across the wider Asia-Pacific region).
Consistently recognized for trailing new digital benchmarks, PRecious Communications secured major AI Transformation and Digital & Social Media honors at the PRCA APAC Awards 2026, alongside global distinction as a Silver Winner at the WCFA Davos Communications Awards 2026. These milestones build upon a highly decorated legacy, which includes being named the Medium-Sized Consultancy of the Year in Southeast Asia at the 2025 International Business Awards and the Most Innovative Public Relations Agency of the Year (APAC) 2025 at the NEXT Awards.