The PR Agency Aims to Elevate the Conversation Around Senior Living Through a Luxury Hospitality Lens
New York, NY (August 21, 2025) – CIIC PR is proud to announce its appointment as the public relations agency of record for Ultimate Care Assisted Living Management, a premier management company redefining luxury senior living across the tri-state area and beyond.
Born from a bold vision to transform traditional approaches to senior living, Ultimate Care is at the forefront of a new movement where hospitality, design, and lifestyle take precedence in senior living communities. With a 25-year track record of excellence and innovation, the company is poised for strategic expansion, bringing its distinctive model of elevated living to new markets across the U.S.
“Ultimate Care’s portfolio proves that senior living can be luxurious, emotionally fulfilling, and hospitality-driven at every touchpoint,” said Carolyn Izzo, CEO & Founder of CIIC PR. “We’re honored to tell the story of a brand that’s setting a new standard for what’s possible in the industry, along with experiencing significant growth.”
Ultimate Care manages a diverse portfolio of purpose-built communities, including The Bristal Assisted Living’s 24 locations, 305 West End, Encore Luxury Living, and Elegance at Home. These communities blend lifestyle experiences with beautifully designed environments, offering residents independence, dignity, and vibrancy. Each community is unique, reflecting the personalities of the individuals who call it home. Amenities rival luxury resorts with fitness centers, private cinemas, wellness suites, salons, and multiple dining venues. Beauty partnerships with Borghese, arts and culture events with Broadway stars and authors, lifestyle collaborations with Macy’s are just a few examples of the brand’s innovative approach to resident enrichment.
“At Ultimate Care, our goal has been to bring true hospitality to senior living, where every interaction is personalized and every resident feels valued. To us, this personalized approach defines what luxury means – not just beautiful spaces, but meaningful experiences,” said Jillian Lorenzo, Vice President of Marketing at Ultimate Care Assisted Living Management. “CIIC PR’s proven expertise in hospitality marketing makes them the perfect partner to help us share this story and continue setting the standard for what luxury senior care can be.”
Ultimate Care is also investing in cutting-edge wellness technology, including AI-enabled fall detection systems, virtual reality cognitive assessments, and new digital storytelling platforms to highlight resident experiences. The company continues to maintain high occupancy across its communities which underscores the growing demand for high-quality, lifestyle-first senior living and the trust Ultimate Care has earned from residents and families alike.
CIIC PR will support Ultimate Care through its next phase of growth, focusing on launching new communities and announcing regional expansion, elevating brand visibility, driving occupancy and referrals across all communities, supporting team member recruitment and retention, and activating partnerships, events, and resident storytelling.
About CIIC PR
CIIC PR is an award-winning, full-service public relations and marketing agency with 29 years of experience delivering impactful campaigns across the travel & hospitality, food & beverage, and lifestyle sectors. Our integrated services include media and influencer relations, strategic marketing, social media, branded partnerships, and event management. Headquartered in New York with offices in Miami and Los Angeles, CIIC also maintains affiliate partnerships in Canada and Mexico, and is a proud member of latamPR and Tribe Global—expanding our global reach throughout Latin America, Europe, and Asia. CIIC is a certified woman-owned business through the Women’s Business Enterprise National Council (WBENC). To learn more or explore partnership opportunities, please visit www.ciicpr.com, email us at connect@ciicpr.com, or call (845) 358-3920 x11.