Your podcast can have amazing stories and guests. But without strategic podcast marketing strategies in place, it’s likely that few people will tune in. Many great shows stay hidden because hosts rely only on word-of-mouth marketing or random...
Search Results for "social media"
6 steps to repairing brand trust after a social media misstep
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive...
6 social media marketing predictions for 2026: New research forecasts AI agents will transform social media workflows and minimize burnout
It’s that time of year for communicators—when we start wondering what the coming 12 months has in store for the industry. New research explores social media marketing trends that will shape brand strategies in 2026. While offering insights on...
5 tips to boost event attendance with social media marketing
In-person and virtual events can be great opportunities for networking, data mining, and gathering new prospects that you can convert into customers. That’s why you want to ensure the best attendance possible. Businesses use many tried-and-true...
Social media challenges: What they mean for your brand as we approach 2026—and how to overcome them
Social media never sits still, and keeping up can feel like a never-ending race. One day, your content is thriving. Next, it’s buried under an avalanche of updates, ads, and ever-changing algorithms. Frustrating? Absolutely. Impossible? Not if...
How to plan out your social media content in advance—and why it’s important
Life’s hardest truths hit you at the strangest of times. During my previous fishing expedition, I realized that angling at a popular fishing spot doesn’t guarantee success. Similarly, over 60% of the world’s population uses social media. This...
Brands that successfully leveraged social media marketing power: A brief case study
If your client’s brand isn’t cutting through the noise, it’s fading into oblivion. As a PR pro, you don’t have time for half-baked strategies. You need tactics that break through, make people stop scrolling, and turn them into raving fans....
How to reinforce your website’s messaging through social media content
What’s the best way to sustainably promote and grow your business online? Without a doubt, it’s developing digital marketing strategies that allow you to reach your target audience and communicate core brand messages in an engaging and user-centric...
Navigating crisis communications in the age of AI and social media
Crisis communication has become more demanding than ever. In the past, public relations teams often had hours—or even days to craft a carefully worded response to an emerging situation. That window of preparation no longer exists. In today’s...
6 reasons why your business is not gaining social media followers
Millions of businesses are posting on social media everyday to build their brand reputation—and still failing to grow their follower count. The platforms are crowded, the algorithms are picky, and audiences are quicker than ever to scroll past...