The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic,...
Search Results for "social media"
7 smart steps for building a social media strategy for your brand
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to...
What loosened restrictions on social media content moderation means for B2B communications leaders
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...
6 steps to repairing brand trust after a social media misstep
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive...
Critical brand strategies for surviving social media’s 2025 shakeup
From TikTok’s on-and-off ban, RedNote’s rapid entrance, Trump’s new AI and tech regulations squeezing social giants like Meta—2025 is off to a dramatic start. Experts from performance marketing agency, Journey Further, weigh in on our current...
Level up your social media strategy with innovative AI tools
With such a large number of active users, social media is a powerful tool to interact with people from different parts of the globe. Having an account and posting occasionally isn't enough. Rather, you (as a brand) always need to improve your...
The role of social media in shaping modern public relations strategies
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media...
Enhancing cybersecurity PR strategies with social media analytics
As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity...
9 tips to optimize your Black Friday social media postings for better reach
Black Friday is one of the major revenue events of the year for businesses across many industries. To understand why, you only need to look at the statistics. A huge 130.7 million US shoppers were projected to participate in 2023. The event...
Watching social media trends: A complete guide to Instagram Analytics in 2025
Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram...