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Overcoming common obstacles to rebranding on social media

Social media is the perfect place to promote your brand and build your presence online. You don’t have to pay hundreds of dollars for a banner and can use in-built features like Instagram Analytics and TikTok Trends.   However, if you’re undergoing a rebrand, you may...

6 tips for creating visual content at scale for social media campaigns

How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social...

How to embed social media feeds on your brand website (with examples)

Embedding social media feeds on your business website is a fantastic way to create a more engaging, interactive experience for your visitors.  Imagine landing on a website where you can immediately see the latest Instagram posts, Twitter updates, or YouTube videos...

10 tips for setting up hyperlocal social media marketing

When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...

Beyond likes and shares: Measuring social media’s brand impact

In an era where likes and shares dominate the social media landscape, it's easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is...

5 surefire social media lead generation tactics for 2024

With over five billion users worldwide, social media remains a powerhouse for lead generation. By using the right tactics at the right time, businesses can pinpoint and captivate potential leads on social media effectively. According to research, nearly 70 percent of...