In today’s world, social media marketing has become very important for every business. Whether you have a small shop or a big company, using social media well can help you expand your reach and grow your business. Creative companies craft clever...
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Beyond the big names: 5 niche and emerging social media platforms changing the face of modern PR
Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It's understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of...
How social media is reshaping patient engagement, from TikTok to telehealth
TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded...
The AI revolution in social media marketing: How to stay ahead
In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of social media marketing. As businesses strive to stay ahead of the competition, leveraging AI in social...
Trends dominating the social media and influencer marketing landscape in 2025
The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic,...
7 smart steps for building a social media strategy for your brand
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to...
What loosened restrictions on social media content moderation means for B2B communications leaders
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...
6 steps to repairing brand trust after a social media misstep
There’s no denying the role of social media in shaping modern public relations and brand awareness. However, some companies tend to commit social media mistakes inevitably. Think of publishing culturally insensitive articles, posting offensive...
Critical brand strategies for surviving social media’s 2025 shakeup
From TikTok’s on-and-off ban, RedNote’s rapid entrance, Trump’s new AI and tech regulations squeezing social giants like Meta—2025 is off to a dramatic start. Experts from performance marketing agency, Journey Further, weigh in on our current...
Level up your social media strategy with innovative AI tools
With such a large number of active users, social media is a powerful tool to interact with people from different parts of the globe. Having an account and posting occasionally isn't enough. Rather, you (as a brand) always need to improve your...