For those new to the game, newswires today distribute submitted news releases (aka press releases) electronically for a fee to subscribing newsrooms and journalists. Once a press release is posted to the wire, journalists and news outlets who subscribe to that...
As the winter snow piled up, our crew at Bulldog Reporter piled up a nice collection of high-traffic posts in February, tackling a range of PR issues and insights. Last month’s annals addressed ever-trending industry topics such as redefining the press release,...
Our second annual Crisis Comms Mastery virtual summit is happening later this month on March 24-26. Keynote Molly McPherson, APR, crisis comms expert and author of Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis headlines this special...
Agility PR Solutions’ client is a multibillion-dollar global pharmaceutical brand with a goal to produce reliable and innovative products. Since 2014, Agility has supported the North American branch of this company by providing personalized media intelligence services...
Travel Alberta is the tourism marketing agency of the Government of Alberta, and is responsible for driving tourism value to the province, a mark which reached $8.3 billion in 2014. The Issue As an indicator of media coverage, advertising value equivalencies (AVEs)...
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...