Crisis Communications:
Biggest Blunders and Best Rebounds
When a brand makes a public misstep, it’s the comms people who feel the pressure.
Picture it… Journalists are banging down your door, the social conversation is getting out of hand, and the negative coverage is pouring in.
But it’s how you respond that determines the lasting impact of the event.
Learn the 7 principles of crisis management, and the major dos and don’ts as we examine the responses to 4 high-profile corporate crises.
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