MEASURING IMPACT

HOW TO SUCCESSFULLY CONNECT PR ACTIVITIES AND OUTCOMES TO BUSINESS GOALS

PR measurement is more than AVEs and vanity metrics.

In today’s business environment, proving ROI is essential. Unfortunately, it remains one of PR’s greatest challenges. The C-suite struggles to understand PR’s value, because PR struggles to show its value. How can the agile practitioner break out of this rut?

The key is impact.

PR must up its measurement game and put the emphasis on impact. But that’s just half the battle. The second half is connecting impact to business goals and translating it into language the C-suite will understand.

To help you get started, we’ve put together this guide. Inside, you’ll find the strategies we employ with our clients and the wisdom of Agility PR Solutions’ measurement master herself, Pragya Dubey, Vice President of Global Services.

Where to start?

Impact-driven PR measurement may seem like a huge task, but it’s simpler than it sounds. Here’s how we broke it down in the guide:

Part 1: Learn how to define impact and connect it to business goals—in C-suite ready language

Part 2: Gain meaningful measurement practices and practical metrics for your framework

Part 3: Pull it all together with a beautiful example dashboard and tips on overcoming common challenges

It’s all in there, and better still, we’re giving it to you for free! All you have to do is download the guide.

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