Media monitoring plays a vital role in crisis management
Although it often goes uncredited, media monitoring provides PR and comms professionals with the information and insights to:
- Prepare for and mitigate the damage of a potential crisis
- Respond in a timely and effective manner
- Resolve the crisis and become a stronger brand
How does media monitoring do this? This guide breaks down the numerous ways monitoring can help you and your team successfully navigate a PR crisis.
Here’s what you’ll learn:
- Why is media monitoring essential to PR crisis management?
- Potential sources of a PR crisis
- Setting up media monitoring to detect and track PR crises
- Effective media monitoring during a PR crisis
- Why you should monitor others’ PR crises
- Media monitoring solutions for a PR crisis
- Evolving from a PR crisis with media monitoring