Media monitoring plays a vital role in crisis management

Although it often goes uncredited, media monitoring provides PR and comms professionals with the information and insights to:

  • Prepare for and mitigate the damage of a potential crisis
  • Respond in a timely and effective manner
  • Resolve the crisis and become a stronger brand

How does media monitoring do this? This guide breaks down the numerous ways monitoring can help you and your team successfully navigate a PR crisis.

Here’s what you’ll learn: 

  • Why is media monitoring essential to PR crisis management?
  • Potential sources of a PR crisis
  • Setting up media monitoring to detect and track PR crises
  • Effective media monitoring during a PR crisis
  • Why you should monitor others’ PR crises
  • Media monitoring solutions for a PR crisis
  • Evolving from a PR crisis with media monitoring


Get the Guide

Sign up to receive your guide and occasional emails about PR news and resources.

We take your privacy seriously & will never sell your info. You are free to opt-out at any time. Privacy policy