Media monitoring plays a vital role in crisis management

Although it often goes uncredited, media monitoring provides PR and comms professionals with the information and insights to:

• Prepare for and mitigate the damage of a potential crisis
• Respond in a timely and effective manner
• Resolve the crisis and become a stronger brand

How does media monitoring do this? This guide breaks down the numerous ways monitoring can help you and your team successfully navigate a PR crisis.

Here’s what you’ll learn: 

• Why is media monitoring essential to PR crisis management?
• Potential sources of a PR crisis
• Setting up media monitoring to detect and track PR crises
• Effective media monitoring during a PR crisis
• Why you should monitor others’ PR crises
• Media monitoring solutions for a PR crisis
• Evolving from a PR crisis with media monitoring