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How to repair and reclaim your online reputation—a complete guide

How to repair and reclaim your online reputation—a complete guide

In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will...

8 event marketing trends to watch out for in 2024—and some to avoid

8 event marketing trends to watch out for in 2024—and some to avoid

Running successful events takes a lot of behind-the-scenes work, a major part of which includes research. In particular, you’ve got to know all about the top event marketing trends each year, and whether they should matter to you. We’ll be shedding some light on the...

Rebranding in motion: 5 famous brands that changed their names

Rebranding in motion: 5 famous brands that changed their names

It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find...

Exploring email open-rate benchmarks in PR—4 ways to improve yours

Exploring email open-rate benchmarks in PR—4 ways to improve yours

Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time...

3 types of PR content that will help you reach your business goals

3 types of PR content that will help you reach your business goals

Public relations content is essential for shaping public opinions of your brand, creating brand recognition, and nurturing strong customer relationships.  However, not all PR content is created equal.  Understanding the various types of content is a must if you want...