Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
With new AI technology advancing daily and content strategy evolving, public relations professionals must find ways to keep up. It is not easy staying up-to-date with all of the latest and emerging channels to share information. While it can be difficult to figure out...
Not surprisingly, knowledge of and experience with today’s tech tools makes a job applicant look very valuable, but that value makes finding those candidates all the more difficult. A new research report from tech recruiting platform Built In, the 2024 State of the...
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of...
Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down. New research from...
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...
As the Creator Economy continues to flourish, and as generative AI ushers in shifts in the way content is created and presented, new research from global creator agency Billion Dollar Boy explores this alignment to assist brands in understanding how generative AI is...
One aspect of brand building that’s not talked about enough is product packaging, in spite of the fact that it's the first tangible impression customers get of what your company can bring to the table. And then there’s the media angle, because it’s not enough to be...
Do you reach out to your phone in the middle of a task for leisure-scrolling on Instagram, a quick fact-checking on the internet, or to see the latest deals on online stores? These are micro-moments. If used correctly, they can be an effective marketing tool. People...
Although we’d all like to think the pandemic is fully in the rearview mirror by now, complications born of that era of restricted lifestyle continue to manifest and reach new levels of complexity—and the workplace is becoming the petri dish where this scenario is...
The lifeblood of any business is public perception. If the public perceives your business to offer a great product or service, they’re likely to participate in your marketplace and make a purchase. On the other hand, if your business has a negative reputation, people...
In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology. By transforming passive print ads into...