The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic...
Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm...
AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce....
Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging...
What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be...
Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table....
SEO and PR may appear like two different disciplines. However, they work well together to boost your business's reputation and online visibility. SEO can ensure that you optimize the technical aspects of your site, keywords, and content to rank higher on search...
In the fast-paced world of business today, media monitoring is a critical tool for staying informed and making smarter decisions. However, the challenge lies in transforming the vast amount of coverage into actionable insights. Despite the painstaking effort to...
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers...
Today, almost every active internet user has heard the magical word "blockchain." For many, it has a strong and exclusive association with cryptocurrencies. But no, blockchain is not just for Bitcoin and crypto geeks. Some are already actively using this technology to...
New research released by brand consultancy Interbrand, in partnership with B2B research firm NewtonX and integrated communications agency Brodeur Partners, explores the strong connection between share price and brand. The report, How Brand Impacts Share Price,...
A recent survey by The Small Business and Entrepreneurship Council (SBEC) found that 48 percent of small businesses incorporated AI tools in the last year. Notably, 93 percent of owners acknowledge the cost-effective benefits, resulting in hundreds of billions of...