The average consumer now spends nearly seven hours each day on internet-connected devices about the same amount of time they spend sleeping. For marketers, that translates to around 35 hours per week to reach and engage their audience. The key is finding the right...
The customer journey begins far before a vehicle arrives in your bay; it starts with a social media post, a star rating, or a fast Google search. That means marketing is as vital to your shop as diagnosing a misfiring cylinder. In a digital-first economy, businesses...
Tech is moving fast, and PR teams must keep up with the technical knowledge. You’re expected to pitch complex ideas like AI, automation, and data privacy to everyone from policymakers to the public. The problem? Not all audiences speak “engineer.” Too much technical...
Is your business in an industry that doesn’t typically get much media coverage? The media shapes what people think matters. If your industry isn’t on their radar, you’re already fighting an uphill battle, and this is a common situation in many more industries than one...
In 2015, Volkswagen, one of the world’s largest automobile manufacturers, found itself embroiled in a scandal that would forever alter the company’s reputation and impact the automotive industry. The scandal, commonly known as “Dieselgate,” involved the company’s use...
Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
Cyber threats target vulnerabilities that many people overlook. Outdated systems, hidden software flaws, and weak configurations open doors to disruptions and breaches, which can erode public trust more severely. PR professionals play a key role in mitigating these...
Imagine your brand as a boat traversing the digital sea. The surface may appear quiet, but beneath it, invisible waves are building subtle changes in attitude, whispers in forums, or a journalist crafting a story that might completely alter your trajectory. The...
In PR, success often comes dressed in numbers. Engagement rates, impressions, likes, and shares dominate campaign reports, giving teams and stakeholders a neat summary of their efforts. But these snapshots can be misleading. Many professionals continue to chase...
The problem in plain sight Every comms chief knows the nightmare scenario: a spokesperson whose tone drifts, a smile that freezes, an answer that rambles. Traditional media training relies on expert coaches who watch a mock interview and give subjective feedback....
Most field service startups don’t fail because their idea was wrong. They fail because operations get messy before they become profitable. Without the right field service software, the downfall starts with a simple schedule collapse, customer complaint, or missed...
Public relations in 2025 is no longer just about press releases and media outreach. It has become a dynamic blend of technology, transparency, storytelling, and cultural awareness. With AI tools, social media metamorphosis, and a growing demand for authenticity, PR...