Do you find it difficult to stay consistent on social media? Don't worry, many people do. Social media strategies require constant posting, engaging, and networking with other accounts. It seems straightforward, but it can be challenging to implement. This article...
The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year. Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...
I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills...
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been...
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
What’s on the table in 2024 for the ever-evolving food and nutrition space? New research from Today's Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being...
Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the...
Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose,...
Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as...
Shopping has evolved dramatically over the years. No longer confined to physical stores, today's consumers can effortlessly purchase on your website, grab deals from emails, or simply click "Add to cart" while scrolling through your socials. The stats speak for...
As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls. New...