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How to integrate customer communications management into your PR

How to integrate customer communications management into your PR

In the realm of contemporary business practices, the significance of customer communication cannot be overstated. It serves as the linchpin that connects consumers with brands, fostering a dialogue that extends beyond mere transactions to build meaningful...

5 ways to use customer feedback analysis for a more targeted PR strategy

5 ways to use customer feedback analysis for a more targeted PR strategy

While there’s no magic formula to win new clients, there is one easy way to know what your audience is thinking: customer feedback. There’s a reason brands are increasing their investment in customer feedback. Asking for and analyzing it provides valuable insights for...

Why the E-E-A-T approach is essential for your brand’s PR success

Why the E-E-A-T approach is essential for your brand’s PR success

Establishing and maintaining your brand's reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages...

8 comms tips for building a community around your blockchain project

8 comms tips for building a community around your blockchain project

Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in. Whether you're building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to...