After a wild 2023 shook the foundations of business loose, the rickety state of stability in the new year has many leaders feeling anxious about what’s sure to be another year of tech-fueled disruption. The rate of change last year was an all-time high, and it’s only...
The aftermath of a cybersecurity breach can be devastating for a business, particularly in terms of its online reputation. The consequences are not just immediate but can reverberate long into the future, impacting customer trust, financial health, legal standing, and...
Social media has remained a powerful fundraising tool for years now, with many of the features that make it an excellent marketing tool making it great for fundraising, too. It is a cost-effective option that gives nonprofits unprecedented reach while allowing them to...
The AI hype rolls on—and whether it’s truly representative of the reality, it’s more than enough to send IT teams into turmoil in a mad deployment race. As great as the promise of generative AI is, so too is the threat of being left behind if businesses take a “wait...
Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the...
The social media platforms hierarchy is no longer as set in stone as it once was. Facebook, once the indisputable king, is more on an even par with the rising video-focused heirs to the throne, including Meta’s own Instagram. Twitter, after a rocky transition to the...
Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal...
The lure of AI is hard to resist, even for businesses that don’t have a clear plan for using it. The plan for many seems to be “buy it, deploy it, then figure it out along the way.” But the top performers are doing it differently—they are spending on their most...
Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of...
A career in public relations can be a rewarding experience. You get to work with a range of clients and use both creative and strategic skills to address challenges. Yet, there’s no denying that there can be significant pressure involved. Unfortunately, the stress...
The field of influencer marketing is starting off 2024 as a $16.4 billion industry, with more and more brands allocating a significant portion of their marketing and advertising budget to creator brand deals—speaking to its increasing effectiveness as a comms...
SEO is rapidly evolving, and it's critical to stay ahead of the curve to maintain a competitive edge. Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated,...