Earlier this month, on this website, I authored a column about how President Trump’s tactics regarding the Epstein crisis are an example of “how to keep a PR crisis in the news.” This is an addendum to that column. An accurate title could be “How to make certain that...
Cyber threats target vulnerabilities that many people overlook. Outdated systems, hidden software flaws, and weak configurations open doors to disruptions and breaches, which can erode public trust more severely. PR professionals play a key role in mitigating these...
Imagine your brand as a boat traversing the digital sea. The surface may appear quiet, but beneath it, invisible waves are building subtle changes in attitude, whispers in forums, or a journalist crafting a story that might completely alter your trajectory. The...
In PR, success often comes dressed in numbers. Engagement rates, impressions, likes, and shares dominate campaign reports, giving teams and stakeholders a neat summary of their efforts. But these snapshots can be misleading. Many professionals continue to chase...
The problem in plain sight Every comms chief knows the nightmare scenario: a spokesperson whose tone drifts, a smile that freezes, an answer that rambles. Traditional media training relies on expert coaches who watch a mock interview and give subjective feedback....
Most field service startups don’t fail because their idea was wrong. They fail because operations get messy before they become profitable. Without the right field service software, the downfall starts with a simple schedule collapse, customer complaint, or missed...
Public relations in 2025 is no longer just about press releases and media outreach. It has become a dynamic blend of technology, transparency, storytelling, and cultural awareness. With AI tools, social media metamorphosis, and a growing demand for authenticity, PR...
Getting your name out there by being featured in the media may sound like a big win, but the work doesn’t end there. Your brand may have that initial buzz, basically your five minutes of fame, but it’s your job to make sure that you fuel the fire and make the brand...
In 2025, public relations isn’t just about press releases and media interviews; it’s about visibility in a world where search engines are the first stop for information. Whether a journalist is vetting your company, a customer is researching your reputation, or a...
When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today's world, news spreads faster than wildfire. Your reputation can take a hit in...
Social streaming apps like Twitch, YouTube Live, Instagram Live, and TikTok Live have levelled the playing field in content creation. Brands and influencers can connect directly with audiences, fostering authenticity and community. Moreover, this authenticity also...
If you want to see your new app pop up on phones instead of fading into the store’s back pages, you’ll need a launch plan that hits early, hits often, and speaks your users’ language. Stick with us and we’ll show you how to shape buzz before you even press Publish,...