Fintech has moved far beyond the confines of banking apps and online payment gateways. Today, it sits at the intersection of finance, technology, and culture, shaping and responding to the way people live, work, and connect. For executives and marketers in this space,...
Globally, we are increasingly becoming a digital population. Our lives and memories are moving online, the way we organise and communicate is digitized, and now, for many, the way we work is pretty much entirely online. In this technological world where our work-life...
In a world where consumers are more discerning than ever, small lifestyle brands are increasingly relying on PR to set themselves apart and create lasting connections with their target audiences. Public relations is no longer just about securing media coverage—it’s...
Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today's PR pros work in a world where customers want precise,...
The lines between public relations and search engine optimization (SEO) have now blurred. While PR focuses on storytelling, brand credibility, and media exposure, SEO zeroes in on keyword rankings, backlinks, and search visibility. But when these two disciplines...
Digital PR campaigns are used to build a brand's reputation using online channels. It is a very effective strategy in 2025 because most of the world uses the Internet to find and interact with brands. E-commerce itself is booming, and online shopping is now the norm...
Brand storytelling is how companies communicate who they are by crafting narratives that connect with their audience. It’s not just about sharing facts about a product or service, but showing what the brand stands for, what it believes in, and how it fits into...
A few years ago, I hit a wall. My inbox overflowed with media pitches, client updates, and internal approvals. No matter how hard I tried to stay on top of it, something always slipped through. I either missed a client’s deadline or forgot to follow up on a hot lead. ...
Today’s consumers expect more than just a generic message. They want government agencies, healthcare organizations, and retail businesses to know what they want and talk to them in a manner that is relevant to them. This is where appointment data is an interesting,...
Public relations has evolved. In today's digital environment, thousands of online discussions take place at any given time. People often discuss brands on podcasts and social media, which generates risk as well as opportunity. AI-powered media monitoring can help with...
Hordes of PR grads are now or will soon be applying for positions at agencies. Some from elite schools will be granted interviews by elite agencies. Others from lesser colleges might seek employment at the many “mom and pop” and mid-size agencies out there. Both are...
The kitchen is no longer just a functional space in the home—it has become a sanctuary for creativity, innovation, and self-expression. As more consumers invest in high-quality kitchen appliances and gadgets, the kitchen appliance industry is experiencing a wave of...