Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs...
As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security...
We as a culture love giving (and receiving!) gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us. This one from grandma? Probably a sweater. From crazy...
As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of...
Picture this: You walk into a grocery store and head straight for the cookie aisle (the best in the store, of course). You arrive at the chocolate chip cookies with dozens of options pleading to hitch a ride in your cart to the checkout line. Which one do you end up...
Everybody knows the risks of reckless AI deployment by now, and that brands and businesses around the world are significantly challenged to use it responsibly, but feel they have no recourse but to move forward anyway in fear of getting left behind as the tech...
When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today's digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new...
In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers...
Putting together a successful PR event comes with a lot of pressure. The event should at once be fun and unique while still providing the expected business bullet points. Striking the right balance and getting the full benefits out of your PR event will build your...
The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros. But their...
If you’ve been spending time and effort on content marketing activities (e.g., email marketing, paid ads, blogs, etc.), and are now looking to make these activities more targeted, the next logical step for your marketing team is to invest in customer segmentation. ...
It’s not just sales-focused organizations that are struggling with implementing a successful digital transformation—new research from enterprise cloud applications firm Unit4 reveals the significant barriers curtailing the transformation journeys of nonprofits. The...