Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that...
When I first started Marketri, I knew absolutely nothing about the art and science of public relations. Like, embarrassingly, nothing. So, I did what any self-respecting entrepreneur would do in the pre-Amazon-delivery era: I drove to Barnes and Noble and invested in...
As one of the PR industry’s most widely recognized platforms, Cision has been a part of many teams’ tech stack at one point or another. However, it’s critical for teams to reevaluate tools and workflows to ensure they continue to meet the needs of the brand or...
Advertising is a powerful tool. For companies, particularly those in highly competitive industries like the automotive sector, it’s an essential aspect of their strategy to build brand awareness, generate sales, and shape their public image. However, when done poorly,...
Though sales and marketing differ, they're interconnected, sharing a goal: business growth and profitability. Marketing supports sales, creating a reciprocal relationship where both functions benefit, driving success. The marketing-sales connection resembles a dynamic...
You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...
I’ve often criticized the strategies used during a PR crisis because many are from hackneyed by-the-book manuals. That’s definitely not true about the tactics that President Trump has been using during his Jeffrey Epstein crisis. But just because it’s original...
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in...
Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed...
In today’s fast-paced digital landscape, businesses are constantly searching for innovative ways to connect with their target audience and stand out in the competitive market. Among the many tools available, webinars have emerged as a powerful strategy for attracting,...
The demand for PHP has increased among modern businesses, who want to build dynamic and user-friendly web solutions. They look to hire PHP developers who help them in building a new website, e-commerce platform, custom web application, and maintaining the existing...
Public trust in institutions is at a historic low—only 28% of people express confidence in them, according to a recent Gallup poll. Brands can no longer rely on corporate messaging alone to influence audiences or drive action. They need real people. Amid growing...