In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay...
In today’s fast-paced digital landscape, capturing leads effectively is crucial for business growth. Traditional methods of lead capture, such as forms and cold calls, are becoming increasingly less efficient, often leading to missed opportunities and delayed...
In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...
The rise in high-profile cyber incidents, such as those recently involving Marks & Spencer and Adidas, has revealed much regarding best practice concerning transparency and speed-to-action. However, such breaches have also brought forward a key learning for the...
Many developers know how to build great products. But when it comes to marketing, things can get tricky. The good news? AI tools can now help you reach more people, create better content, and market smarter without needing a full-time marketing team. Automate Social...
Are you struggling to make your brand stand out in a crowded digital space? Tired of low engagement, short attention spans, and content that gets ignored? You’re not alone. With endless ads and posts competing for attention, it is more complicated than ever. That’s...
Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another...
Millions of businesses are posting on social media everyday to build their brand reputation—and still failing to grow their follower count. The platforms are crowded, the algorithms are picky, and audiences are quicker than ever to scroll past content that doesn’t...
Our marketing and sales toolkits would be incomplete without trade shows. We love them for gathering leads, but these high-traffic events are an opportunity for much more than that. Trade shows are dynamic platforms for brand storytelling, stakeholder engagement,...
Amazon Prime Day 2025 is poised to be one of the largest digital retail events of the year. For brands aiming to maximize ROI, visibility, and long-term value, this is more than just a promotional window. It is a strategic moment to align marketing and public...
I’ve attended and led hundreds of public relations creative meetings during my career in the propaganda business. I’ve heard brilliant ideas, good ideas, bad ideas, silly ideas and outlandish ideas. Most often missing during almost 100% of the sessions was the...
Automation is the new normal in the business realm. And so are PR campaigns, as they are crucial to business growth and optimization. But how can you run effective campaigns in this new normal? Enter the world of marketing automation to supercharge your firm’s PR...