The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling\, real-time engagement, and data-driven strategy....
Media outreach builds brand visibility through strategic connections with journalists and influencers. In 2025, PR tools streamline this process, saving time and boosting results. Here we look at the essential features to look for in media outreach tools, and...
If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...
Over time, the capacity to investigate an organization's reputation has been altered by 24-hour news channel broadcasts, the viral nature of social media, and the rapid release of online reviews. Although numerous associations know they should" keep an eye on the...
The world of public relations is modernizing at a rapid pace. In 2025, the lines between PR, content marketing, journalism, and digital media are more blurred than ever. With this convergence comes a critical mindset shift—today's PR professionals must start thinking...
In 2025, when every scroll, every headline, and every notification competes for attention, people crave one thing more than ever: well-being. And not just on weekends or vacations. They want it during work hours, too. It’s no longer just about salary or job titles....
The AI search era has arrived swiftly, with major implications for how B2B SaaS brands earn visibility and credibility. While marketing leaders scramble to decode the mechanics of search generative experiences (SGE), generative engine optimization (GEO), AI search...
What makes a brand spokesperson truly relatable isn’t just a familiar face or a polished delivery. It’s their ability to feel human, approachable, and emotionally in tune with the audience. We’ve been bombarded with marketing messages every day, so relatability...
In an age defined by constant innovation, launching a new technology product is no longer the finish line. It is the starting point. The brands that stand the test of time are not those that simply introduce disruptive solutions, but those that build lasting...
Amazon Prime Day is not just a sales event. It is a brand visibility moment, a search engine play, and a trust-building opportunity all rolled into one. That is why Prime Day success hinges on smart, integrated communication. From a PR perspective, this means making...
Bulldog Reporter is thrilled to announce the winners of the 2025 Bulldog PR Awards, recognizing outstanding achievements in the PR and communications industry over the past year. Renowned as the only PR awards program judged exclusively by journalists, the Bulldog PR...
In the evolving landscape of women’s health, public relations has emerged as a transformative force. It bridges the gap between medical professionals, health institutions, policymakers, and the public. Strategic PR campaigns have the power to reshape outdated...