User-generated content is any content such as text, images, videos, or reviews created by real users, not brands or marketers. UGC is authentic, relatable, and highly engaging. According to a recent survey, 6 in 10 consumers believe that user-generated content (UGC)...
Imagine if Banksy suddenly launched a stock exchange. That’s Bitcoin. Now picture Kim Kardashian explaining it to millions while getting paid in crypto. That’s influencer marketing in 2025. Welcome to the collision of two rebellious cultures—one built on secrecy, the...
In the ever-evolving world of public relations, few industries have faced as many challenges as the gambling industry. Historically, the gambling sector has struggled with an often complex relationship with public perception—balancing the thrill of gaming with the...
In the world of marketing and public relations, it’s not enough for brands to simply advertise products—they must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer...
In today’s digital landscape, podcasting has emerged as one of the most engaging and rapidly growing mediums for content consumption. With millions of active listeners tuning in daily, podcasts offer an unparalleled opportunity for brands to reach their target...
PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already late. This is where...
Building strong relationships with prospective clients remains essential to the real estate market, just as closing new transactions remains vital. Real estate drip campaign strategies are dominating the domain of how industry professionals interact with and maintain...
With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025. Understanding and staying ahead of these trends will be the critical success...
Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. Despite being one of the oldest digital communication channels, its adaptability and effectiveness make it a powerful tool...
Lawyers and PR professionals: allies or adversaries? Many assume the answer to this question is tricky, but it shouldn’t be. Along with lawyers, PR is a key element of a law firm. Both have specific responsibilities that help the firm function effectively. However,...
Are you the communications chief, tasked with getting your CEO featured in the press? You have a tough task on your hands, but it is one that can be quite rewarding if you get it right. A mention in a reputable publication can drive brand engagement and new leads and...
Access to financial information is undergoing a major transformation in 2025. Traditional financial advice is increasingly supplemented—or even replaced—by digital content creators known as financial influencers. These individuals use social media and other platforms...