To be frank, it is a crowded digital world. Everyone is vying to be seen, leaving less and less room for individuality. Sometimes there just aren't enough words to do the trick: Enter illustrations. They tell stories, evoke emotions, and attract attention in ways that...
The rate of disruption in the digital realm has never been faster than today, and it’s only going to accelerate. That’s because tech keeps getting smarter and smarter, and it’s now at a point where every element of public relations is heavily aided and influenced by...
Imagine this: Your latest product launch has captured the attention of many website visitors. Your display ads and content marketing are driving traffic, but the carts stay only half full. High click-through rates can feel great, but converting those curious browsers...
Running a successful business relies on organization, hard work, and loyalty. However, without a strong cybersecurity foundation, digital threats can jeopardize all the other efforts. Project managers, the backbone of every business, have many responsibilities, and...
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...
In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a...
Ours is a craft that has tenets that date back to the founding fathers—not of our country, but of public relations. And many of those do-it-by-the-book rules are still taught in communication schools and are practiced today at PR agencies large and small. But there...
With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the...
A company’s PR is the relationship it has with the public. To do that, companies engage in various efforts and endeavours. For example, companies hold events, issue press releases, and interact with customers directly to shape the way people perceive them. Good PR...
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate...
Public relations professionals face a difficult task when addressing addiction. The public needs clear information, but patients and families deserve privacy. Poorly handled messaging can cause lasting harm. To protect both people and reputation, PR teams must balance...
You hear so much about artificial intelligence now; hundreds of new AI tools are launched every day. But have you heard about AI super agents? This emerging concept is generating considerable buzz, hinting at a future beyond current AI capabilities. Tech leaders like...