In today’s digitally transformed modern organizations, every transaction or interaction leaves a trail or a footprint, which in addition to being an asset, can be a major threat if not handled well, and in accordance with various industry standards...
Search Results for "Corporate social responsibility"
Social media in financial communications: 5 real-life examples of success
Social media has become a powerful tool for financial companies to engage with stakeholders, manage reputations, and communicate important information. When used effectively, it can enhance transparency, build trust, and foster positive...
Ethical storytelling: Balancing brand narratives and social responsibility—key principles, brand examples, and 4 tips for writing your own
The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling...
10 tips for cultivating real connections & building a loyal community on social media
Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values....
4 social media PR tips for driving B2B brand visibility
Social media has grown tremendously and now boasts 4.95 billion users, representing 61 percent of the global population. Because of its popularity, brands now first go to social media to share information about their services and gain the largest...
Influencer marketing in social media: Benefits, opportunities, challenges and risks
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an...
Craig Hodges Named Cox Enterprises Head of Corporate Affairs
ATLANTA, November 14, 2023 — Cox Enterprises announced today that Craig Hodges has been named its senior vice president of corporate affairs. In this role, Hodges will oversee the corporate communications and corporate social responsibility...
Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and...
A case for Corporate Social Activism: What it is, and how it differs from CSR
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and...