Social media has grown tremendously and now boasts 4.95 billion users, representing 61 percent of the global population. Because of its popularity, brands now first go to social media to share information about their services and gain the largest coverage. By...
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Influencer marketing in social media: Benefits, opportunities, challenges and risks
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms. It...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account...
Craig Hodges Named Cox Enterprises Head of Corporate Affairs
ATLANTA, November 14, 2023 — Cox Enterprises announced today that Craig Hodges has been named its senior vice president of corporate affairs. In this role, Hodges will oversee the corporate communications and corporate social responsibility strategy, while providing...
Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you
Sustainability for business isn’t just an environmental issue; that’s just the “E” part of ESG. Then there’s the “S” concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and community...
A case for Corporate Social Activism: What it is, and how it differs from CSR
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate...
Accelerating and advancing corporate responsibility in the luxury industry
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing...
Corporate Reputation and DE&I Expert Seleana Wright Joins APCO Worldwide as Senior Director in D.C.
Seleana Wright, an award-winning strategic communications expert with two decades of experience strengthening corporate reputation and helping companies define DE&I commitments and strategies, joined APCO Worldwide as senior director, Licy M. Do Canto, managing...
New research uncovers a lack of diversity in CSR field: Diversifying your social impact team
Nearly two years after George Floyd’s murder sparked a nationwide racial justice movement, a new research study of corporate social responsibility (CSR) professionals conducted by the Association of Corporate Citizenship Professionals (ACCP), in partnership with both...
Social responsibility initiatives taking hold in all organizations: 9 in 10 say CSR is a priority
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions...