Most U.S. public company boards stepped up their efforts in the initial phase of the COVID-19 pandemic, but shutting down businesses may have been the easy part—now, corporate boards are facing a growing list of urgent priorities in reopening their businesses,...
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How brands can tap the power of CSR during COVID-19
Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...
No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a...
COVID spurs community engagement—consumers now want to support local economy
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals...
Post-COVID: Influencers will get paid by audiences, not necessarily brands
Just over a year ago, influencer campaigns were soaring; but since January, brands have all but stopped influencer spending. Among the many economic casualties of COVID-19, influencer marketing has fallen victim to a global hesitation of whether or not to fund...
Panel discusses tough road ahead for diverse media in the COVID age
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
Comfort of consumer goods drives brand intimacy during COVID
With our increased reliance on grocery shopping due to quarantine measures, the consumer goods industry is playing a vital role during the pandemic. These brands are offering consumers comfort, and some of the biggest are donating supplies and funds, accordion to new...
In the time of COVID, now’s the time for empathy in public relations
Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...
New workplace reboarding guide helps with post-COVID strategy
As tens of thousands of U.S. businesses struggle with returning to a post-COVID new normal, comms giant Peppercomm has launched a new Employee Communications Reboarding Playbook to help them succeed. The guide offers a five-point roadmap for internal communications...
Measuring the impact of flexible digital communications during COVID
It’s safe to say that most college marketing degrees don’t offer a class in “Effective Messaging During a Pandemic.” The global outbreak of COVID-19 is a once in a century occurrence, and the toll it has taken on national economies is undeniably unprecedented. The...