With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people's lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of...
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How COVID changed women shoppers: 8 in 10 say their retail habits have been changed permanently
The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll. "Women are using...
Spending patterns throughout COVID underscore the resilience and agility of consumers
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most...
What we learned about events during COVID—and 5 ways to prepare for what’s next
It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. But as it stands today, for every step we take forward, we seem to take half a step backward....
The smartest companies thriving post-COVID: How businesses turn threats into opportunities
The COVID crisis brought out the best and the worst in brands and businesses. When the global economy buckled under the pressure of the pandemic, companies sought new ways to stabilize and grow. While organizations large and small struggled to weather its effects,...
Edelman explores how COVID, disruption, geopolitics have increased C-Suite reliance on communications
In the wake of several converging cultural and social phenomena over the last few years, the role of corporate communications has been forever altered—shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an...
Tech products thrived during COVID, but not tech companies—Ketchum explores the disconnect
New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies' business practices, from both enterprise purchasers and consumers. According to the...
Most people fear the worst of COVID is still ahead—and are looking to business to lead
Even as COVID rates continue to decline and economic growth has resumed in many parts of the world, more than half (56 percent) of people globally believe the worst of the pandemic is still ahead, new annual research from The Milken Institute and The Harris Poll...
How web design impacts content marketing in the post-COVID era
The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No...
Auto industry drives COVID brand intimacy despite supply chain challenges
The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to...