Public relations isn't a one-size-fits-all game. What resonates in Toronto may fall flat in Tokyo. A campaign that gains traction in the UK might miss the mark entirely in Brazil. So why do so many PR strategies still rely on universal messaging? The truth is,...
It’s a common misconception among small business owners that public relations isn’t something they need to worry about. Many believe that if they simply focus on building a great product or delivering excellent service, the customers will naturally follow—no PR plan...
Around 65% of PR professionals today use AI as a tool for their business. Artificial intelligence has also taken over some of the main areas of PR and communications, primarily how marketing companies work. PR professionals can rely on AI to dissect data and develop...
Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they...
In today’s fast-paced, digitally-driven world, public relations teams are under increasing pressure to stay ahead of the curve. Whether it's crafting the perfect message, managing crises, or engaging stakeholders, the demands on PR professionals are more complex than...
Gen Z just doesn’t buy into the usual PR fluff. You can throw polished press releases, staged brand apologies, or a perfectly scripted ad their way, and it’ll probably get laughed at, ignored, or worse, roasted on TikTok. This generation grew up with the internet at...
There's an uncomfortable truth within the industry: while PR practitioners are busy concocting the perfect pitch and building media relationships, their clients in the educational realm are fading away from the online space. The integration of AI and SEO has changed...
The footwear industry, long defined by brick-and-mortar stores, has undergone a profound transformation in recent years, largely driven by the advent of digital marketing. Today, shoes are more than just products—they are part of the cultural fabric that reflects...
Franchise businesses are often considered a surefire path to success. After all, they operate under a proven business model, have established brand recognition, and benefit from economies of scale. However, a franchise’s success doesn’t solely depend on the quality of...
Because the media world is so connected now, a small thing on social media, in the news or in a user review can have big implications for companies. People in PR and marketing now find themselves faced with both opportunities and possible pitfalls in this immediate...
For years, many years, I’ve been writing and telling PR practitioners that once a client has had a PR crisis it’s embedded in the client’s DNA and can resurface any time. And I’ve counseled that PR account handlers should always be prepared for a crisis to reappear. ...
In an age where every decision begins with a Google search or social media scroll, public relations has become a cornerstone of business success. This is especially true for industries that depend on trust, reputation, and word-of-mouth—like the house renovation...