For the longest time, brand authenticity was something reserved for niche businesses and industry disruptors trying to enter competitive markets. Today, however, it’s a non-negotiable aspect of a successful business strategy and a crucial prerequisite for getting...
Public relations is much different today than it was a decade ago. Some of the main reasons for its rapid change is technology development and media consumption habits. Continuous learning and adapting for PR professionals have become essential if they don’t want to...
There’s clearly a world of insight in PR thought leadership and professional development content in our blogs and industry news sites, but some of the most captivating conversations about PR are happening on Reddit, the social media discussion site that’s becoming an...
Only fresh content wins attention. That is true, but not complete! If you keep your posts updated and do not let them lose their relevance, then they are more likely to rank than even newer content. In fact, a study by Ahrefs found that nearly 72.9% of top-ranking...
Making big decisions about money, whether it’s buying a car, applying for a loan, or investing in a business, can feel overwhelming. Most people focus on numbers like interest rates, payment plans, or loan terms. While these details matter, the real question customers...
In a marketplace that moves quicker than a trending hashtag, PR can no longer get away with being reactive. The most effective PR and communications departments today are not merely reacting to changes in the market, but they are looking ahead with informed...
Too many brands don’t notice public relations (PR) mistakes until they’ve already taken a toll on revenue, partnerships, and public trust. But by then, the narrative is no longer theirs — it belongs to their critics, competitors, or whoever spoke first. If you want to...
Optimizing multiple digital touchpoints as a PR team is crucial to increasing the reach of brand campaigns. Taking advantage of social media, website content, and email campaigns is the key to building trust and reinforcing a consistent brand message. If target leads...
Great campaigns start with great chemistry—yet most PR and marketing teams still guess how colleagues prefer to think, decide, and deliver. Gallup reports that more than 90 percent of Fortune 500 companies now use CliftonStrengths—evidence that data-driven personality...
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the...
Public relations thrives on understanding people, but the audiences, channels, and expectations differ dramatically across industries. The skills required to elevate a luxury beauty brand are not identical to those needed to communicate trust in financial technology....
New research from 200 early-stage startups sheds light on a goal-setting method that may be fueling early traction and growth. But it’s not just startups that face alignment challenges. PR and communications teams also struggle when goals aren’t clearly defined and...