In the world of public relations and branding, a single misstep can lead to a number of legal repercussions, which could, in effect, badly tarnish a brand’s carefully built reputation. And with businesses increasingly relying on digital campaigns and social media...
In today’s competitive housing market, homeowners are increasingly turning to renovation instead of relocation. This trend has given rise to a booming home renovation industry—one that is highly visual, emotionally charged, and often tied to big financial decisions....
In B2B content marketing, showing a real return on investment isn’t always simple. Sales cycles take time, decision-making involves multiple people, and it’s not always clear which piece of content made the difference. That’s why it helps to have a focused approach....
In today’s fast-paced digital world, we’re constantly flooded with emails, push notifications, and social media ads. Amid all this noise, SMS marketing quietly stands out as one of the most effective ways to reach customers—boasting an open rate as high as 98%. With...
There is no statistic that accurately states the number of sportscasters in the United States, but one thing is certain: it’s a highly competitive business (as is the public relations business). Another thing that is certain is that relatively few sports announcers...
The landscape of public relations has undergone a radical transformation in the past few years, and as we approach 2025, artificial intelligence (AI) is emerging as one of the most innovative tools in the marketing and publicity sectors. No longer relegated to the...
Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it wasn’t...
The real estate industry is highly competitive, with businesses constantly seeking innovative ways to attract buyers, sellers, and investors. In this fast-paced market, public relations and marketing play a crucial role in shaping brand reputation, increasing...
Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It's understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of "being everywhere."...
Low-key PR is a subtle, long-game approach to building credibility and trust in communities without overtly promoting yourself or your brand. Jeffrey Zhou, CEO and Founder of Fig Loans, puts it this way: “To most people, the concept of PR often conjures images of...
In an industry rooted in wellness, personal care, and trust, public relations is a powerful way to attract new clients to your spa. The public image of your spa is what will bring in more clients and help build trust with them, so they can become your permanent...
Public relations, search engine optimization (SEO), and content often run on separate tracks. The impact? Duplicated efforts, missed opportunities, and unclear results. But when you align these efforts, you not only improve consistency, you also create a coherent...