Public relations has changed significantly over the years. What worked even five years ago can now feel outdated, or simply ineffective. In large part, these changes have been driven by the rise of digital media, social platforms, and shifting consumer expectations....
Establishing and maintaining a positive perception of a company, brand, or individual is the fundamental objective of public relations. Technology has become a powerful PR ally in the modern world. It has improved the work of public relations professionals by...
In the ever-evolving digital landscape of 2025, influencer marketing has become one of the most powerful tools in the arsenal of mobile app marketers. As app developers face an increasingly competitive market, the need to cut through the noise and reach potential...
The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...
TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded into short-form...
The competition to hire the best people is tougher than ever in 2025. Companies aren't just trying to offer better salaries, they're also working hard to shape how people see them as employers. A strong employer brand can make a big difference. According to LinkedIn,...
Public relations used to be all about guessing. Guessing what people want to hear, guessing which journalists might care, and hoping for the best. But now, predictive analytics makes PR smarter. Instead of hoping, you know. You know who to talk to, what to say, when...
Launching a brand in a market that hasn’t fully matured can feel like navigating a ship in fog. But done right, it also presents one of the most significant opportunities for lasting influence and leadership in your space. This guide will walk you through the process...
Padilla fielded a survey in the latter half of 2024 designed to get at the current attitudes and priorities of U.S. leaders. You can download the C-suite Perspectives report here. The TL/DR version is that inflation and economic volatility remain top concerns;...
Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Artificial intelligence, blockchain, and the Internet of Things have all faced public scrutiny before gaining...
Data has shifted the public relations game from trial and error to smart, strategic moves. Thanks to data, we don’t have to hope something will work—we can see it coming. If you’re still running campaigns based on guesswork, you’re missing out. Brands that apply...
Finding a time that works for everyone, juggling teams, and manually scheduling events can be overwhelming. In fact, 29% of event planners say managing time and schedules is one of the most stressful parts of their job. And it’s easy to see why. Thankfully, there are...