We’re all familiar with influencer marketing. Thanks to social media, we’re often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must...
Search Results for "Influencers"
FTC’s new sponsored content guidelines will change how marketers use influencers and online reviews, but 4 in 5 comms pros see benefits
The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used...
How a new 20-minute TikTok format will change the value of influencers for brands
The introduction of another feature roll-out from TikTok is unsurprising, as the platform continues its drumbeat of new features to compete as the platform of choice for creators and maintain its position as the fastest-growing social media site. ...
An insider look at the drivers of the Creator Economy: How top influencers build their business
Influencers and other content creators have become valuable allies to brand marketers and communicators, but their strategic approach can often collide with traditional campaign planning, which—whether successful or not—can leave communicators...
Marketers struggling to determine value of influencers—and 4 in 10 think they’re overpaying
How much is an influencer really worth? Brands and businesses are having a hard time figuring that out, according to new research from software and services marketplace Capterra, which finds that many marketers struggle to determine how to pay for...
The thought leader paradox: What purpose do they serve in the age of influencers?
Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell...
Consumers Continue to Seek Influencers Who Keep it Real by Matter
New data released by Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services to tell clients’ unique stories and drive business results — reveals consumers are making purchase decisions based on...
Two-thirds of Latina influencers feel underrepresented in marketing campaigns
Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind...
Are influencers losing power? Most consumers doubt they use the products they promote
Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. And social media has given influencers the clout and the platform to promote products. But new research...
A shifting power dynamic puts influencers at the center of brand-consumer relationships
Newly released research on the rapidly evolving brand-influencer dynamic from partnership management platform impact.com, in partnership with marketing intelligence company WARC, shows the disparity and alignment of perceptions of marketers and...