These days, “investment professionals” shoot up like mushrooms. Celebrities—more or less successful start-up entrepreneurs and other lateral entrants—become “financial influencers” across social channels. Ironically, very often a “this is not investment advice”...
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How to leverage influencers for your SEO campaign strategy
If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an...
Sports influencers: Why only considering current stars as athlete spokespersons should be avoided
As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” But during my long career when selecting athletes as brand publicity spokespersons, I much preferred using athletes who have not...
Webinar | micro-influencers: a micro-webinar
WEBINAR - WATCH ON-DEMANDmicro-influencers: a micro-webinarEmpty headingThe term "micro-influencer" is not a totally accurate one, as the influence they have on consumers is anything but small. In this 25-minute micro-webinar, we look at the rise of the...
Webinar | How to Identify, Cultivate, and Partner with Digital Influencers
WEBINAR - WATCH ON-DEMANDHow to Identify, Cultivate, and Partner with Digital InfluencersEmpty heading We teamed up with Bulldog Reporter and guest presenter, Andrea Wytish, for this on-demand webinar, How to Identify, Cultivate, and Partner with Digital Influencers....
Why don’t influencers want to work with your brand? Here’s what they want to see from brands
We have offered up plenty of research on how marketers should be evaluating the influencers they are considering, how to estimate those costs and the red flags to watch for, but this new research from influencer-focused AI analytics platform HypeAuditor provides...
Tips for using Instagram influencers for ecommerce marketing
Instagram is the most appropriate platform for both influencer marketing and ecommerce, and interestingly, you can combine both. If you are an ecommerce business, you can work with influencers on Instagram to create strategically-targeted (ad) content for increased...
5 ways to help you manage your influencers
Influencer marketing provides an effective strategy to reconnect with customers personally. A 2020 study showed that more buyers—at least six out of ten—trust influencers over brand ads. However, like every other relatively new marketing strategy, marketers still...
Looking for real influence? Forget celebrity influencers, focus on real people
New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our...
With mega-influencers not yielding results, the ‘everyday influencer’ now reigns supreme
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet...