Organizing an event involves a lot of moving parts, and crafting the perfect invitation is key to its success. One powerful tool that can significantly improve your event invitation strategy is media monitoring. In this blog, we’ll explore how...
Search Results for "Media Monitoring"
Using SEO and media monitoring to grow your business—benefits and best practices
In today's digital landscape, understanding how your business performs online is crucial to your success. Many businesses focus solely on SEO, aiming to rank higher in search engine results. However, combining SEO with media monitoring offers a...
How AI-driven tools can enhance media monitoring in PR campaigns
With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the...
The important role of media monitoring in market intelligence
Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring. Today, in order for businesses to obtain a competitive advantage, media monitoring has become...
Introducing Coverage Surge Alerts; Improvements to Social and Broadcast Media Monitoring
This month we have rolled out several new features and improvements to the platform. Coverage Surge Alerts: New coverage alert features have been introduced to allow you to be notified by email of any significant spikes in your media monitoring...
Media monitoring in focus: How to make the most of PR clippings
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find...
3 ways media monitoring can help your brand or firm with content strategy
Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this...
7 steps for writing an effective social media monitoring brief
When you’re in the PR industry, monitoring social media becomes part of the job. After all, that’s where you find answers to your burning questions like: “What are our customers talking about?” “How do people perceive our brand image?” “What...
What is a media monitoring service?
Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. Media monitoring typically includes print, online, broadcast, and social media. A...
7 ways to use social media monitoring to get inside your prospect’s head
By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The...