Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and...
G2 Spring’25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 46 Awards in Total!
This spring, Agility PR Solutions earned top recognition on G2.com with 46 G2 badges, including the #1 spot across 4 different Enterprise Implementation reports in the PR Analytics category along with maintaining #1 spot for the European and EMEA regional grid for PR...
8 ways AI-powered PR is changing B2B communications strategies
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
Global PR campaigns: How to prepare your team for international media tours and events
The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern...
Greenwashing or genuine? The role of digital marketing in sustainability PR
Sustainability has become more than a corporate buzzword, it’s now a business imperative. Consumers are no longer satisfied with vague promises or half-hearted gestures toward environmental or social responsibility. They want proof. They want transparency. And above...
Customer service catastrophe: My exasperating dealings with United Healthcare
On Sept. 8, 2023, this website published an article I wrote titled, “The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines.” The essay detailed my correspondence with American Airlines after I wrote AA about a...
Algorithms and accountability: Navigating corporate reputation in the digital age
Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it's how a company appears in search results, how content is ranked on social media, or how...
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...
How public relations is shaping brands in the digital era
Public relations has undergone a major transformation over the years. What once relied on newspapers, radio, and television has now expanded into the digital space, where brands connect with their audiences through social media, influencers, and multimedia content....
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
The power of personalization in digital marketing: Tips and best practices to make it work for you
In today’s fast-paced digital age, consumers are bombarded with ads at every turn. From banner ads on websites to targeted Facebook and Instagram posts, the digital landscape is saturated with content. Amidst this noise, the challenge for marketers is clear: how do...
The role of PR and marketing in the restaurant industry: A recipe for success
In the highly competitive restaurant industry, success isn't just about serving delicious food—it’s about getting the word out effectively. Public relations and marketing play a crucial role in shaping a restaurant's brand identity, attracting customers, and ensuring...