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5 powerful tips for using AI in omnichannel marketing

5 powerful tips for using AI in omnichannel marketing

Want loyal buyers? Don’t wait for them to come to you. Instead, meet them where they are with consistently delightful experiences.  You need omnichannel marketing to create seamless customer journeys across all relevant platforms.  However, managing a consistent...

How data-driven public relations revolutionizes modern media outreach

How data-driven public relations revolutionizes modern media outreach

In a world where stories are increasingly told digitally, it is essential for companies to adapt their PR strategies. PR for modern media outreach is the key to successfully spreading your message and capturing the attention of journalists. Through targeted pitches...

10 influencer marketing campaigns that worked in cybersecurity PR

10 influencer marketing campaigns that worked in cybersecurity PR

In the world of cybersecurity, trust and authority are critical. Consumers and businesses alike seek out reliable and knowledgeable experts to help them navigate the increasingly complex landscape of online security. One of the most powerful ways to build that trust...

Important PR lessons from the Signal chat app security snafu

Important PR lessons from the Signal chat app security snafu

During World War II there was a slogan, “Loose lips sink ships.” It warned people involved in aspects of the war effort not to discuss what they are doing because the enemy might be listening. Because of technological advances, the same can be said today about many...

The future of AI in digital marketing: Comms revolution or hot trend?

The future of AI in digital marketing: Comms revolution or hot trend?

In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools...

6 ways to maximize the performance of your landing page

6 ways to maximize the performance of your landing page

In the fast-paced digital world, landing pages are one of the most useful tools to capture leads, drive sales, and engage target audiences. However, not every landing page has the same performance. Their success is affected by many elements, such as mobile...

10 essential PR tools every practitioner should use in 2025

10 essential PR tools every practitioner should use in 2025

Public relations plays a crucial role in business success. PR professionals shape a company’s reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media...