In today’s rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging...
Brand differentiation is one of the key methods for achieving sustainable business growth. After all, today's consumers have almost limitless options of products and services from which they can choose. Furthermore, with brands regularly upping their marketing...
Ski resorts are supposed to be all about carving fresh powder, après-ski cocktails, and Instagram-worthy mountaintop views. Instead, they’re making headlines for worker strikes, customer frustration, and general discontent. Case in point: the ski patrol strike at Park...
Brand ambassadors have become an influential part of marketing, tapping into their influence to sell a brand's goods and services while painting them in a good light. Gaming and poker sites are no exception to the trend, and many have enlisted the help of ambassadors...
The 97th Academy Awards took place on March 2nd, celebrating a new slate of films, actors, and industry professionals. Ten films were nominated for Best Picture, with the honor going to the independent film Anora. Since nominations are announced as early as January,...
In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. Whether...
A rapidly evolving media environment requires public relations professionals to do more than just craft a compelling story. Several factors determine the success or failure of a PR campaign, with one of the most critical being the impact of media coverage on a brand’s...
As it stands today, most of your customers and competitors are online. So, a bulk of competitor analysis can be done through competitive media monitoring. This is especially true given the ongoing changes we’re witnessing in: Customer behaviors: According to a...
In 2025, Tesla, the world leader in electric vehicles (EVs), finds itself at the center of various crisis communications challenges. The company, founded by Elon Musk in 2003, has weathered several storms over the years—from production delays and self-driving...
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing,...
In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer, particularly in the realm of social media marketing. As businesses strive to stay ahead of the competition, leveraging AI in social media marketing has...
Public relations on a global scale requires more than just translating press releases. Done well, it demands cultural awareness, strategic messaging, and an understanding of international media landscapes. None of this is easy, and you’ll need to be prepared if you...