Public relations professionals juggle multiple campaigns, coordinate with journalists, and ensure press releases go out on time. Without a clear workflow, important deadlines can slip through the cracks, and valuable media opportunities may be lost. Tools like Agility...
Public relations refers to a branch of businesses whose sole responsibility is to maintain amicable relations between the brand and the public. A good PR department can help a brand have a positive look among its audience. PR is important in this day and age because...
The intersection of quantum computing and digital marketing marks a defining moment for businesses seeking deeper customer connections. Marketing teams now process more data than ever before, from social media interactions to purchase histories, yet traditional...
Email marketing remains one of the most effective ways to reach your audience and boost your ROI. However, relying on outdated strategies may no longer deliver the impactful results you need. With countless brands vying for attention in crowded social media feeds and...
WordPress powers over 40% of all websites, making it the most popular website-building platform in the world. However, to fully unlock its potential, businesses need the right set of plugins. The right WordPress plugins can enhance website functionality, boost...
In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
IBM, one of the oldest tech giants in the world, is a prime example of how B2B tech companies can effectively use B2B technology marketing and content marketing to stay relevant in an ever-evolving industry. This op-ed will explore IBM's transition from traditional IT...
In today's digital world, having a website is not enough—getting it noticed is the real challenge. This is where search engine optimization (SEO) comes into play. SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs), driving...
Imagine it’s Monday morning, receiving an inbox full of unread messages, notifications blinking actively like a Christmas tree, and deadlines approaching. Does it sound all too familiar? For most of the current digital employees, workplace communication itself is a...
You know that PR builds brand awareness, but did you know it can also fill your sales pipeline? In the B2B world, smart PR strategies turn media exposure into valuable leads. Let's explore how you can transform publicity into real business opportunities that drive...
It is an exciting task to build a successful multi-vendor marketplace connecting sellers to buyers. This model has a lot of products and services to offer to consumers. Today is a wonderful time to consider this business model since the pandemic has resulted in a...
Public relations campaigns have developed beyond traditional press releases and media outreach. That being said, content is every bit as important as ever, and visual storytelling is now becoming a powerful tool to engage audiences, and drive campaign success. ...