Last week, Agility was notified that we were impacted by the breach of the Salesloft Drift application. This breach is believed to have affected hundreds of organizations that utilize Salesloft Drift. Through a third-party integration, an unauthorized party accessed...
Blog
Media monitoring PR solutions vs. manual monitoring: Choosing the best for your brand
The media is all around us. Your company, and potentially even your brand, is being discussed somewhere on a platform, blog, news site, social media, or podcast. For anyone into public relations or reputation management, it's very crucial to keep a watch on what is...
Wired for war: Navigating public relations in the age of defense tech
In a world shaped as much by narratives as by nations, defense technology firms are no longer operating in the shadows. The tools of warfare—autonomous drones, cybersecurity arsenals, hypersonic missiles, and AI-enabled surveillance—now come with carefully crafted...
3 ways financial advisors can use PR to grow their businesses
Considering that the average per-person debt in the U.S. is north of $105,000, there's certainly a need for good financial advisors to help people learn and adopt better financial habits. While word-of-mouth marketing is the most effective kind of marketing, that...
New in Agility: Level Up Your PR Media Briefings with Charts
Media briefings play an essential role in public relations by helping teams stay updated on brand visibility, industry trends, competitors, and important topics. These briefings keep leaders, staff, and outside stakeholders informed about news coverage connected to...
Generative AI and human-led PR: Finding the right balance
As the public relations landscape undergoes a digital transformation, Generative AI is reshaping how brands communicate with their audiences. From crafting press releases to generating social media captions, AI tools are making once-manual PR tasks faster and more...
Navigating online review bombs: How to defend your brand’s reputation proactively
Have you ever woken up to a ton of messages and missed calls from your team asking you to check the company’s Google reviews? You drag your PJs to the desk, open your system, and find hundreds of one-star reviews that feel…oddly coordinated. That’s a review bomb....
How Unilever’s AI-driven Dove campaign redefined digital PR
In 2025, Unilever turned heads in the world of digital PR by fusing artificial intelligence with human influence to breathe new life into Dove. What began as a soap promotion transformed into a data-fueled cultural narrative, generating more than 3.5 billion social...
Corporate PR in the transparency trap: How to survive when every word is scrutinized
Corporate messaging no longer lives in closed circles. A statement meant for investors can find its way onto social platforms in minutes, sparking conversation among customers, employees, and the public at large. That shift has elevated corporate communications from a...
From niche to notable: How specialized brands win big with smart PR
Specialized brands in niche industries often succeed by turning their expertise into credibility. Smart public relations amplifies this strength, helping them stand out and connect with specific audiences. From targeted messaging to educational outreach, the right PR...
The ultimate guide to growing your brand on Linkedin with AI assistants
LinkedIn is the world’s largest stage for professionals, entrepreneurs, and consultants building their brands. The platform now hosts over 1 billion members, including executives, decision-makers, and B2B buyers. That makes it the most valuable place for establishing...
The rise of micro-influencers in B2B PR campaigns
In B2B, nothing moves fast. Especially decisions. You’re not convincing one person. You’re building trust with an entire team of stakeholders, each with their own concerns and criteria. That’s why B2B PR has always had to work a little harder, and a little...