Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target...
The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness...
The secret to making your brand valuable is to connect with your audience and engage them deeply. After all, your business provides its services to your customers, and your services should be tailored to their needs. Today it is critical to conduct social listening in...
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relations—getting a tech company’s press release or product announcement in front of journalists at top outlets...
Unique events that capture public interest can generate a sudden spike in a brand’s media attention, and even occasionally go viral and dominate media coverage. It’s rare, however, that industry-specific news eclipses its audience and gets widespread attention. In...
Interactive ads have become a game-changer in digital marketing, offering dynamic ways to connect with Generation Z—a cohort renowned for its tech-savviness and short attention span. With an average attention span of just 8 seconds (according to a Microsoft study),...
A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions. So,...
How do consumers decide what products to buy? Scientists have been trying to identify the primary factors influencing purchase intention for several years. And they have come up with some unsurprising answers. For instance, a 2017 scientific review discovered that...
According to a Harvard Business Review study, job applicants' physical appearance and accessories can affect the hiring outcomes of candidates. The research found that simple factors like wearing a suit and tie, glasses, and even having a beard can impact whether or...
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to connect with an...
Developing relationships with journalists is crucial if you're studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism. Consider a media...