Data is one of the most valuable assets for businesses across industries. From market research to competitor analysis, customer insights to trend forecasting, the ability to collect and analyse large volumes of data quickly and accurately is critical to staying...
From TikTok’s on-and-off ban, RedNote’s rapid entrance, Trump’s new AI and tech regulations squeezing social giants like Meta—2025 is off to a dramatic start. Experts from performance marketing agency, Journey Further, weigh in on our current social landscape,...
In today's fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial...
For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years...
In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. While large companies have the resources to collaborate with high-profile influencers, small brands often...
The industry of e-commerce has always been a successful niche of business. With the advent of technology and new strategies, the graph of success has taken a surge and it is not coming down anytime soon. So, what is the real secret here? Nothing but a common technical...
Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today's information-rich environment, traditional media campaign methods just do not cut it. Business Intelligence (BI) steps up as...
B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the...
How do you create content that truly resonates with your audience? It’s true that what you say matters big time. But there’s another aspect you should consider — and that’s how you say it. Let’s not forget about shrinking attention spans and all the digital...
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021's bull market peak. Gone are the days of meme-driven hype cycles and FOMO-based promotions. Today's successful crypto marketing strategies prioritize education,...
Pitching the media has always been a cornerstone of public relations strategy, but as we head into 2025, the rules of engagement are rapidly changing. The evolution of journalism—fueled by new technologies, the rise of influencer culture, and a shift in how audiences...