As financial marketers, we know the adage: past performance is no guarantee of future results. Yet at the Financial Communications Society (FCS), an intriguing pattern emerged in 2024—one that might suggest marketing activity in the financial services industry mirrors...
With such a large number of active users, social media is a powerful tool to interact with people from different parts of the globe. Having an account and posting occasionally isn't enough. Rather, you (as a brand) always need to improve your social media strategy to...
In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential\ for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand...
Luxury rental properties require a bit more than traditional marketing. If they’re going to get the exposure required to generate a strong ROI, they require strategic storytelling and expert positioning. This is how you attract affluent tenants. The goal isn’t just...
Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. In the modern day, as expected. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are...
Public relations has undergone a significant transformation through the integration of data analytics. PR teams now make decisions based on concrete metrics rather than gut feelings, leading to more targeted and effective campaigns. The ability to track, measure, and...
In the nonprofit world, building strong donor relationships is the key to lasting success. When donors feel valued and connected to the mission of your nonprofit, they’re more likely to contribute, turning into long-term supporters. Public relations plays an important...
White-label Pay-Per-Click (PPC) is one of the most favored digital marketing services on the market. It is critical for agencies who look to scale up PPC operations without hiring new resources. Based on reports, using white-label PPC, agencies have witnessed a 30%...
Media monitoring means keeping track of conversations, news, and trends across platforms. It’s a way to stay updated on what’s being said about your business, competitors, or industry. But it’s more than just listening. Done right, media monitoring helps businesses...
Interactive elements in emails are catching on as one of the hottest email marketing trends in 2025. Quite understandable. The all-in-one convenience of interactive emails lets your target audience experience a mini-website in their inbox. With no need to navigate...
Have you ever wondered why some companies have employees who stick around, thrive, and seem genuinely happy, while others struggle with high turnover? Let me tell you, it’s no coincidence. The secret sauce often boils down to how much a company invests in its people. ...
Influencer marketing has become one of the go-to strategies for businesses to enhance their campaign performance. 51% say that influencer marketing helps them get better clients for their business. With the increase in influencer marketing, brands have also started to...