Agility has earned a spot on the shortlist for The 2025 A.I. Awards in Best Use of AI-Driven Personalization, shining a spotlight on our PR CoPilot suite and its AI-powered capabilities designed to streamline and enhance PR workflows. Since launching the first fully...
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Search Everywhere Optimization is here, and PR needs to rethink visibility
Today’s media wins often disappear into the void, unless they’re discoverable where people actually search. Are PR wins losing their primary importance nowadays? This question has just recently become relevant. Appearing in the media has always been one of the...
3 reasons why brand communication and messaging speed can make or break a high-dollar acquisition
When millions or even billions of investor funds are at stake, messaging timing and confidence help tip the scales. Financials and legal terms are essential in any acquisition, but messaging is what makes the deal believable. From how you talk to employees and...
From Kiss Cam to social buzz: Leaning into PR scandals
In today's hyperconnected digital landscape, PR crises can erupt and spread at lightning speed, turning minor missteps into major brand catastrophes within hours. While many companies stumble when faced with unexpected scandals, a number of savvy brands have managed...
AI search has just increased the importance of your PR program
The longstanding benefit of a well-thought-out PR program is expanded brand awareness. If your program is doing the right things, more people will recognize your brand and be familiar with what you’re in business to do. This is what sometimes gets the work we do...
PR industry news: Milestones, market expansions, and the tech-driven future of communications
The public relations industry is entering a transformative era, with fresh milestones, global expansions, and technological innovations reshaping how brands communicate with their audiences. From seasoned firms marking decades of service to emerging strategies that...
PHP development outsourcing: Cost-effective solutions for your project
Planning to build a PHP-based web application efficiently and cost-effectively? Outsourcing PHP development is the right solution for your business needs. It allows you to approach expert talent, minimize overhead costs, and speed up development, all while keeping...
Sustainable SEO strategies: Ranking high without risking penalties
In the ever-evolving world of search engine optimization (SEO), the drive to rank high in search engine results often leads businesses and website owners to experiment with various techniques. While some may chase quick results using shortcuts, these methods can...
Crypto exchanges and brand trust: The overlooked PR angle in fintech development
The cryptocurrency industry has matured from its shadowy beginnings into a high-stakes, high-visibility sector of the financial world. Today, crypto exchanges are not just transactional platforms; they are brands. As centralized and decentralized exchanges battle for...
10 top OCR tools for PR and media pros to extract text from images
In public relations, journalism, and communications, there often comes a time when you don’t need the whole image, just the embedded text. Whether you're extracting quotes from press clippings, digitizing scanned reports, analyzing printed media, or converting...
Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
The rise of nomadic PR campaigns: Why travel-based content is winning attention in saturated markets
People's attention is nowadays quite fragmented. Audiences rarely have the patience to watch boring videos that are an hour long. Sometimes, even five minutes can be boring. This is why brands are rethinking how they’re going to reach new people. Nomadic public...