The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
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6 steps for using social media to increase website traffic and conversions
In today's digital world, social media has become an indispensable tool for businesses looking to increase their online presence and drive traffic to their websites. With over 4 billion active social media users worldwide, social media platforms offer businesses an...
8 ways B2B companies can improve their social media marketing strategies
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are...
5 skills every social media manager should possess
Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to...
How to engage brand ambassadors on social media to drive conversions
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...
3 tactical ways to grow your brand’s social media following
Having a social media brand is like an extension of your website. You need one to help you engage with more people who may not be aware of your web presence. There are different tactics to help you expand your social media network. Here are some ways to help you grow...
Millennials & Gen Z say social media is their top channel for discovering international brands
Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross...
Email marketing vs. social media marketing: Here’s how they intersect
With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...
Instagram Reels and TikTok lead brand engagement in new social media benchmark report
Instagram brand engagement rates saw a slight uplift in Q3, and the engagement rates for other social media brands remained consistent with the previous quarter, according to the Q3 2022 Social Media Benchmark report from unified CX platform Emplifi. Looking at the...
Social recruiting: How brands can leverage social media platforms for hiring
Social recruiting is a technique that uses various social media channels to find potential candidates. It enables companies to post job listings and solicit job seekers to apply. Social recruiting or social hiring can help you fill permanent positions and hire...