Today, over 50% of online shoppers subscribe to an online model. Over the years, e-commerce subscription models have shown immense potential, suggesting that they’re here to stay. If you’re a business owner planning to launch your subscription-based model, this blog...
As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet...
Every PR professional would agree that media monitoring is the weapon to spot trends before they blow up, manage crises before they explode, and seize opportunities before anyone else knows they exist. Without it, you're flying blind in a world that moves at the speed...
Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their...
In today’s diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their...
In this ballroom of healthcare PR, trust and technology harmoniously blend digital solutions to shape brand identity. This creates an analogous rhythm that propels a masterpiece. This isn't about the straightforward mechanics of strategy; it's about the art of...
Creating personal connections drive people to take action. Whether through community engagement, emotional appeals or shared values, the way people feel about something often moves them more than statistics or academic analyses. And the way to make those feelings...
In the ever-expanding world of video games, public relations plays a pivotal role in shaping the narrative around a game and fostering lasting relationships between developers, players, and the media. The rise of social media, streaming platforms, and influencer...
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...
Law firms today are more than just legal experts—they are brands in need of a story. But having a strong reputation requires more than excellent legal work; it takes strategic communication. Enter the PR strategist. These professionals bring the knowledge and skills...
The 2025 Super Bowl will take place on Feb. 9 at the Caesars Superdome in New Orleans, home of the Saints. While the teams that will play in the game will not be known for many weeks, PR practitioners can still be sure of the following: Positive earned media for...
In a competitive market, public relations is a critical component of establishing brand identity, nurturing trust, and increasing visibility. For businesses offering niche products or services, PR can amplify their reach, connect with target audiences, and ensure...