In an era dominated by mobile technology, effective app marketing is more critical than ever. Public relations plays a pivotal role in shaping brand perception and driving user engagement. As we head into 2025, understanding the latest PR trends in app marketing is...
For PR professionals wondering how to create an email signature that makes an impact, the answer lies in storytelling. While we obsess over press releases, media pitches, and social media campaigns, one powerful PR tool often sits quietly at the bottom of our emails,...
In today’s competitive business landscape, lead generation is more critical than ever. Businesses of all sizes are seeking ways to attract potential customers, nurture relationships, and ultimately convert leads into paying customers. As marketing strategies become...
2024 marked the ten-year anniversary of Communications Week, an event I founded to provide communicators with a space to network, connect, and learn from each other. Back in 2014, our event theme was “media disruption”—a theme that has only grown in prominence over...
Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
Traveling to Japan and Korea offers a fascinating look at how neighboring countries can share similarities yet maintain distinct cultural identities. From serene tea ceremonies in Kyoto to the electric buzz of Seoul’s K-pop scene, these two countries present a blend...
Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting...
Public relations is all about engaging with the public, media, and other key stakeholders. It aims to boost your brand reputation, promote customer engagement, and achieve overall business success. But in today's digital landscape, nothing beats working with social...
In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and...
Content marketing plays a vital role in supporting public relations, while in turn, good PR is necessary to help promote content tied to your brand. This is why so many modern companies rely on their content creation process to build brand awareness and trust. Both PR...
Expanding your business introduces a range of challenges that can be as stimulating as they are demanding. A well-crafted strategic approach is essential to navigate these complexities and drive sustained success. By honing in on critical areas of your operation, you...
There were many takeaways from the 2024 presidential election that can be used by account execs on non-political accounts. And I have detailed more than a few of them on this site over the past few months. But if there is one that stands out, it is the importance of...